Subject: Job Description for Content Writer
From: HR Livesalesman <[email-masked]>
To: Tushar Bhatt <[email-masked]>
Date: Sat, 13 Feb 2021 03:51:11 -0700 (MST)

Hi Tushar, 

PFA 

Job description 

Job Description includes: 

    * Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales. 
    * Research and write original SEO ready content for company website, blogs, articles, publications, infographics, online communication, and content assets including case studies, emails, newsletters, social and more. 
    * Coming up with ideas and creating useful content which derives traffic 
    * Editorial requirements include basic knowledge of On Page/ Off Page SEO understanding, content categorization and structure, content development, distribution and measurement. 
    * Systematically distribute content online to various parties (PR, discussion forums, bloggers, guest post websites and social channels, etc.) 
    * Grow our presence in relevant verticals through content co-promotion, syndication, etc. with trade publications and associations. 
    * Grow our reach to end audiences and improve engagement/conversion across channels (social, email, blog) 
    * Create the content our target audience is looking for 
    * Must understand the basic best practices of the main social media channels, which content and approaches work on each and why 
    * Repurpose and optimize existing content for digital channels. 

Required Qualifications 

    * 2 to 5 years demonstrated experience in writing/editing/publishing corporate content specific for the web, preferably for a b2b service company 
    * Highly creative writing skills with an ability to write original and interesting content 
    * Experience researching and reporting on relevant industry trends and best practices to identify opportunities for new or improved SEO content. 
    * Must be able to write content optimized for SEO 
    * Demonstrated experience writing blog posts 
    * Ability to develop new topics, research, and find a unique spin on existing topics 
    * Background in search engine optimization is preferred but not necessary 
    * Experience with content management systems and strong understanding of content workflows 
    * Prior work with B2B companies preferred. 
    * Understanding of SEO best practices. 
    * Understanding of best practices for promotion/sharing content through social media channels. Social experience for a B2B services company preferred. 
    * Experience using MS Office, Google Analytics, Wordpress, Mailchimp, social media tracking software preferred 

Regards, 
Harpreet Jaswal 
Cherry E Commerce Services Pvt. Ltd . 
Noida, India 
+911204332621 Ex.12 
+917042335393