Subject: Content Writer Candidate - Rinki Arora
From: Rinki Arora <[email-masked]>
To: [email-masked], [email-masked], [email-masked], [email-masked]
Date: Fri, 29 Jan 2021 04:46:13 -0500

| | Content Writer Test

Name | Rinki Arora
E-mail | [email-masked]
Phone Number | (99533) 38577
Where do you currently live (area) | New Delhi

Please give us details of your last 3 employments including current. If you've not worked in 3 companies, please enter NA

| Name of Company | Designation | Last working day | Monthly Salary (inhand)
Current Employer | VV Giri Natonal Labour Institute | Research Associate | | 30000
Previous Employer 1 | | | |
Previous Employer 2 | | | |

Please write a short blog of 300 words on how to manage social media customer service. Below are two reference blogs. Please keep in mind that we want to jump to points straight away instead of wasting words on intro etc. 1. https://blog.hootsuite.com/multilingual-social-media-presence/ 2. http://veracontent.com/2016/11/22/multilingual-social-media/

English language definitely has observed a widespread use, hence is considered as the topmost global language. Despite this one cannot ignore the relevance of multilingual social media content.  Other foreign languages such as Chinese, Spanish, Arabic and Portuguese have paved their way as well. Data reveals that Indian users represent a huge percentage and therefore the online use of Indian languages is increasing.
Before one aims at developing multilingual content the following points should be considered: Primarily the demographics of the audience, it is important to understand the language of the audience. To cater the consumers and maintain customer retention the most important quality one needs to imbibe is faith, trust and assurance. One critical touchpoint is to provide a valuable experience to the users and an unmatchable experience is a result of reaching individuals in their common language and thereby increasing convenience. This also gives the customers an ease to communicate and reach out at in the most seamless manner.
Secondly one cannot completely rely on the translation tools as it might not bring out the correct meaning. Therefore, using reliable translators is of utmost importance. Don’t forget to include translation in one post and localise content and translations.
Thirdly, consider double posting. You need to create multiple accounts to offer a platform for multilingual posts. Presentation of the content plays a pivotal role. Therefore, always prioritize the visual content such that they help in communicating the desired meaning. It has been noticed that there are brands which take an advantage of displaying cultural pride.
Lastly, take into consideration the available social tools such as Facebook, Twitter, Instagram, LinkedIn.
One noteworthy aspect for delivering multilingual content is striking the right balance between right intent delivered at the right time and right time zone to reach the masses in the most appropriate manner.

Please share links to blogs written by you | The blog that I have written are on Google plus and freelancing tasks.

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