Subject: Content Writer Candidate - Nidhi bhatt
From: Nidhi bhatt <[email-masked]>
To: [email-masked], [email-masked], [email-masked], [email-masked]
Date: Wed, 20 Jan 2021 03:21:54 -0500

| | Content Writer Test

Name | Nidhi bhatt
E-mail | [email-masked]
Phone Number | (91) 7838882921
Where do you currently live (area) | Mayur Vihar Phase -3, Delhi

Please give us details of your last 3 employments including current. If you've not worked in 3 companies, please enter NA

| Name of Company | Designation | Last working day | Monthly Salary (inhand)
Current Employer | NA | | |
Previous Employer 1 | Digivaid | Freelance content writer | October,20 | unpaid
Previous Employer 2 | | | |

Please write a short blog of 300 words on how to manage social media customer service. Below are two reference blogs. Please keep in mind that we want to jump to points straight away instead of wasting words on intro etc. 1. https://blog.hootsuite.com/multilingual-social-media-presence/ 2. http://veracontent.com/2016/11/22/multilingual-social-media/

How to manage social media customer service?

Nowadays everything in your life is influenced by social media especially if you are running a business social media needs to be given attention. Social media customer service helps businesses to maintain good customer relations. There is no doubt about the fact that your business needs to listen to your customer on social media. But, the question arises how?

Step 1: ANALYSE YOUR MARKET AUDIENCE:
A business should know to whom they are selling the products. Based on the market demographics, choose and create content accordingly.

Step 2: Pick the best social media platform:
The most important factor is where your customers are. You can analyze it by doing a survey on your customer by sending them an email or google form. Based on the responses, choose the best social media platform.

Step 3: Take help of marketing tools:
You don’t have to stare at your screen all time to monitor the performance of social media to know when your customer needs help. Instead, take help of various social media marketing tools available in the market such as biteable and buffer.

Step 4 : Speed matters the most:
Social media users expect to get a response from customer support as quickly as possible. According to a survey, 32% media users expect a reply within 30 mins while others expect in 60 minutes.

Step 5: Tone of voice:
A marketer should use a tone of communication as their customer expects them to use. The marketer should analyze whether their customers use more slangs or emojis or exclamation marks. Does the customer sound frustrated? If yes, usage of empathy tone is more appropriate. If the customer sounds happy then the tone could be casual and informal.

Step 6: Know when to take things offline:
If a customer is not satisfied with a social media reply or using sensitive information then the matter should be taken offline via email or phone through formal channels.

In a nutshell, delivering support via social media platforms can really help the business to build stronger relationships with them and increase customer loyalty. Also,helps the business to analyze what their customer expects from them and what they should be actually delivering. Customer loyalty is only a way to enhance business customer service in the long run.

Please share links to blogs written by you

https://docs.google.com/document/d/1TN0I3WtRD_eZCKJS2KDS6LtZBUrJy3eOljkEY8UZtIA/edit?usp=sharing

https://docs.google.com/document/d/1LHSadthANUnELmaA3DA55He0-DkMdgXFwmhwbd5XN40/edit?usp=sharing

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