Subject: Content Writer Candidate - WAARIS KHAN
From: WAARIS KHAN <[email-masked]>
To: [email-masked], [email-masked], [email-masked], [email-masked]
Date: Wed, 20 Jan 2021 02:22:04 -0500

| | Content Writer Test

Name | WAARIS KHAN
E-mail | [email-masked]
Phone Number | (97118) 27792
Where do you currently live (area) | Delhi

Please give us details of your last 3 employments including current. If you've not worked in 3 companies, please enter NA

| Name of Company | Designation | Last working day | Monthly Salary (inhand)
Current Employer | Chegg Inc. | Project Trainee | Currently working | 15000
Previous Employer 1 | Indiabulls Real Estate Ltd. | Management Trainee | 20th June, 2019 |
Previous Employer 2 | NA | NA | NA | NA

Please write a short blog of 300 words on how to manage social media customer service. Below are two reference blogs. Please keep in mind that we want to jump to points straight away instead of wasting words on intro etc. 1. https://blog.hootsuite.com/multilingual-social-media-presence/ 2. http://veracontent.com/2016/11/22/multilingual-social-media/

Languages other than English is going to play a more important role in the field of online marketing in the coming future. Language plays a very important role in building a more positive image of your brand in the minds of consumers. Following are the key points which should be considered while communicating with the consumers for more positive impact.
1. Marketers should understand the demographics of their customers which include determining the preferred language of your target audience, communication in the regional language can make more sense to your customers at times.
2. Only competent translators should be hired because even one word mistake can generate criticism for your brand in no time.
3. Translation tools such as those are developed by Amazon & google, are not reliable, so avoid using them as much as possible.
4. Translation should be done as per your company's or regional differences. It should not be as per your requirement but as per your target's requirement.
5. Visual content should be given priority as it's effective & doesn't depends upon regions.
6. Operate multiple accounts, or same account with posts in multiple languages, depending on your target audience whether bilingual or multilingual.
7. You can use different languages in order to highlight different or unique cultures.
8. Customers should be assured and that can be done more effectively if we are communicating in their own language. Your assurance to customers will increase the chances of customers choosing your product out of several other choices from their consideration set.
9. Ensure that you post your advertisements at the right time as when companies expands, time difference of several hours might impact your expected results from your communication.

Please share links to blogs written by you

No links, took an idea from the link given by you, and wrote everything in my own language and as per my own understanding.

https://blog.hootsuite.com/multilingual-social-media-presence/

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