Subject: Content Writer Candidate - Karthika S
From: Karthika S <[email-masked]>
To: [email-masked], [email-masked], [email-masked], [email-masked]
Date: Tue, 19 Jan 2021 16:47:01 -0500

| | Content Writer Test

Name | Karthika S
E-mail | [email-masked]
Phone Number | (91) 7034903625
Where do you currently live (area) | KERALA

Please give us details of your last 3 employments including current. If you've not worked in 3 companies, please enter NA

| Name of Company | Designation | Last working day | Monthly Salary (inhand)
Current Employer | NA | | |
Previous Employer 1 | Janam Tv | Journalist | 01/2/2020 | 10000
Previous Employer 2 | NA | | |

Please write a short blog of 300 words on how to manage social media customer service. Below are two reference blogs. Please keep in mind that we want to jump to points straight away instead of wasting words on intro etc. 1. https://blog.hootsuite.com/multilingual-social-media-presence/ 2. http://veracontent.com/2016/11/22/multilingual-social-media/

THE SOCIAL IN SOCIAL MEDIA.

Since the pandemic hit all the human race around the world started giving more attention to mental health. And some people were still in doubt, how did more than half of the world started talking about mental health in just a day.
That's the impact and power social media hold. It's just like a Magic Bullet fired to the viewer's head. People always look upto other people thn machines or apps. And for individuals living miles away it's impossible for them to reach them physically. That's where Social Media comes into Play. Social media is a great tool to influence people and potential customers. With the right approach and  use of  social mediawe can influence and make the potential customers into consumers.

Studying the Social Media ways is really important.
To be honest most people are really lazy.

1) SHORT BUT TRUE
When looking at a social media Ad they just want the short and crisp information about the product and it's pros.

For example if we are trying to sell a hair care product we need to advertise the products positive and uniqueness from other shampoos in market in just one to two sentences that can also be split into words.

2) VISUAL BEAUTY
The most important thing we have to focus is on how will we  visualise our product. People tend to notice bright but subtle colours on the screen. Like oceanic blue, gradiant green these are bright but subtle colours. Visuals are really important.

3) UNIQUENESS
People love having control over the product they select. Like the colour,size and they will. be more than happy if they get to choose a customise their own product. For example while shopping for a skin care product they will like it if the right product is selected for them by analysing their skin type and skin issues.

There are also thousands of unwritten rules on how to influence a consumer using social media.
Other than the Traditional Media social media has many advantages and has disadvantages too. But getting more and more consumer is the marketer's main Target and for this target these small disadvantages ca be ignored.

Please share links to blogs written by you | NA

| |