Subject: Content Writer Candidate - Umama Furqan
From: Umama Furqan <[email-masked]>
To: [email-masked], [email-masked], [email-masked], [email-masked]
Date: Tue, 19 Jan 2021 14:25:17 -0500

| | Content Writer Test

Name | Umama Furqan
E-mail | [email-masked]
Phone Number | (110025) 8447314080
Where do you currently live (area) | Okhla(Delhi)

Please give us details of your last 3 employments including current. If you've not worked in 3 companies, please enter NA

| Name of Company | Designation | Last working day | Monthly Salary (inhand)
Current Employer | NA | | |
Previous Employer 1 | Evelyn Learning Systems Pvt Ltd | Proofreader | 9th March 2020 | 18,323
Previous Employer 2 | NA | | |

Please write a short blog of 300 words on how to manage social media customer service. Below are two reference blogs. Please keep in mind that we want to jump to points straight away instead of wasting words on intro etc. 1. https://blog.hootsuite.com/multilingual-social-media-presence/ 2. http://veracontent.com/2016/11/22/multilingual-social-media/ | Managing social media customer service should be a primary step for a business. People expect to receive response from businesses when they post a particular query through some social channel. But more often than not they get delayed responses or no responses at all. It has been observed that rather than adopting to call, people prefer to message a brand through the social channel to avail the customer service. For instance,the use of Instagram Direct has been widely considered by the common masses. Several important tricks need to be kept in mind while using social media for customer service and support. An affluent separate social account proves to be a great avenue for monitoring and resolving issues. Passing the issue to the right team makes the resolving process feasible. Monitoring and keeping an eye on the conversations relevant to the brand often helps in catering to the customer needs. Social media guidelines need to be intact to assure consistency. Creating self service information resources (For instance, Instagram Stories Highlights) helps reduce support requests. Rethinking what comprises a customer service and innovatively taking part in it also assures good results. Customer expectations need to be managed efficiently. Mostly, customers want to know the details related to how sooner they would be responded. These should be handled appropriately. Always responding and responding in a short time in a friendly tone satisfies the customer and generates positive results. For instance, "Very Responsive to Messages" badge is attained on the Facebook Page if the responses are given most of the times and are quick. Deploying Chatbots helps resolve customer service requests 24/7. More efforts by the service team should be put in those social channels that are mostly used by the audience and where they talk about the brand. Responding privately to stuff that desire confidential information helps gauge the entire support process. Certain social media customer service solutions and tools like Hootsuite, ClickDesk, Automat help in measuring, tracking and imroving the support performance. The conversations that require a service response should be identified. A track of reusable support content fetches good results when it comes to management of social media customer service.
Please share links to blogs written by you | https://docs.google.com/document/d/1U-ZzrgLSTIUIcVG9q4EAZMZR9cuDcGt7/edit

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