Subject: Content Writer Candidate - Rachel Singh
From: Rachel Singh <[email-masked]>
To: [email-masked], [email-masked], [email-masked], [email-masked]
Date: Tue, 19 Jan 2021 07:44:03 -0500

| | Content Writer Test

Name | Rachel Singh
E-mail | [email-masked]
Phone Number | (91) 7715939775
Where do you currently live (area) | Chandigarh

Please give us details of your last 3 employments including current. If you've not worked in 3 companies, please enter NA

| Name of Company | Designation | Last working day | Monthly Salary (inhand)
Current Employer | Freelancer | Content Writer | N.A | approx. 30
Previous Employer 1 | | | |
Previous Employer 2 | | | |

Please write a short blog of 300 words on how to manage social media customer service. Below are two reference blogs. Please keep in mind that we want to jump to points straight away instead of wasting words on intro etc. 1. https://blog.hootsuite.com/multilingual-social-media-presence/ 2. http://veracontent.com/2016/11/22/multilingual-social-media/

Few tips to manage social media customer service.

1. Know the demographics of your audience

Marketers should always understand to whom they are selling. That involves understanding the language that their audience speaks.
Every social media sites offer audience language data on analytics dashboards.

2. Don't depend on techniques for translation

Tech giants have made exciting strides in auto-translation, such as Google, Facebook, Microsoft, and Amazon, but they still can not start competing with humans. When it tried to build a Hindi-language platform, Amazon witnessed the failures of its translation algorithm firsthand. The machine-generated Hindi was not only fully illegible, it also did not take into account the English loanwords that crept into the Hindi lexicon.

3. Invest in high-class translators

Blunders can be expensive. But a lack of respect can also be conveyed through inaccurate translations. After tweeting "Take a deep breath, grind yourself," the Canadian telecoms company Telus drew criticism from the Francophone community of the country. In French, "Go kill him" instead of "Take a deep breath, ground yourself. Go out to kill it."

4. Neologize of prudence

For products and promotions, marketers tend to coin new terms. Since they're made-up phrases, in one shot, they have the potential to resonate with all your linguistic audiences. Check to make sure your new word does not have any unintended meanings in other languages before going this path.

5. localize composition and adaptations

Words are just one component of the equation of translation. The best translations essentially strive to communicate the message or nature of the company, which often suggests that literal renditions are not up to snuff. (For example, imagine a literal translation of "up to snuff".)

6. Prioritize material's visualization

Pretty nearly everyone speaks a visual language. Point and case: emojis.
Photography and video are a fantastic way to convey a message to a wide audience about a brand. Be sure to include captions as needed with the video.

7. Using social instruments that are available

For multilingual users and account managers, social media platforms have several resources in place. there are many key features for each platform.

8. Provide guarantees for customers

For online retailers, the shopping and checkout experience is the most important touchpoint when it comes to language. If it can't be grasped by a customer, they will not buy it. It is as easy as that.

9. Mind the time difference

Many brands have their sights set on China and India for growth.

If you have struggled to translate and adjust content for new markets, make sure that you are posting at the right time and in the right time zone.

Please share links to blogs written by you | https://vitafit360.com/blog/

| |