Subject: Re: Content Writer Candidate - ankita gupta
From: HR Livesalesman <[email-masked]>
To: Deeksha Dadu <[email-masked]>
Date: Tue, 19 Jan 2021 03:22:19 -0700 (MST)

Out of Network, will try her again 

Regards, 
Harpreet Jaswal 
Cherry E Commerce Services Pvt. Ltd . 
Noida, India 
+911204332621 Ex.12 
+917042335393 

----- On 19 Jan, 2021, at 14:39, Deeksha Dadu <[email-masked]> wrote: 

Call for interview 

From: ankita gupta < [ mailto:[email-masked] | [email-masked] ] > 
Reply-To: " [ mailto:[email-masked] | [email-masked] ] " < [ mailto:[email-masked] | [email-masked] ] > 
Date: Thursday, 14 January 2021 at 12:33 PM 
To: Saurabh Dadu < [ mailto:[email-masked] | [email-masked] ] >, " [ mailto:[email-masked] | [email-masked] ] " < [ mailto:[email-masked] | [email-masked] ] >, Deeksha Dadu < [ mailto:[email-masked] | [email-masked] ] >, Ashish Dabral < [ mailto:[email-masked] | [email-masked] ] > 
Subject: Content Writer Candidate - ankita gupta 

	

	
	
			Content Writer Test 
		
	Name 	ankita gupta 
	E-mail 	[ mailto:[email-masked] | [email-masked] ] 
	Phone Number 	(91) 9650440427 
	Where do you currently live (area) 	Indirapuram, Ghaziabad 
	Please give us details of your last 3 employments including current. If you've not worked in 3 companies, please enter NA 	
Name of Company Designation Last working day Monthly Salary (inhand) 
Current Employer 	CETPA Infotech 	Content Writer 		27000 
Previous Employer 1 	NA 	NA 		
Previous Employer 2 	NA 	NA 		
	Please write a short blog of 300 words on how to manage social media customer service. Below are two reference blogs. Please keep in mind that we want to jump to points straight away instead of wasting words on intro etc. 1. [ https://blog.hootsuite.com/multilingual-social-media-presence/ | https://blog.hootsuite.com/multilingual-social-media-presence/ ] 2. [ http://veracontent.com/2016/11/22/multilingual-social-media/ | http://veracontent.com/2016/11/22/multilingual-social-media/ ] 	
SELECT THE RIGHT SOCIAL MEDIA PLATFORM 
The foremost thing to keep in mind while managing social media customer service is to use the appropriate social media channel as per your target audience region. For example, if you want to promote your product in the west, go with Facebook & Instagram. But, when we talk about Chinese customers, they spend more time on WeChat than other social media platforms. 

THE POWER OF VISUAL CONTENT 
If you want to engage with your audience & communicate your brand message more powerfully, opt for visual content like video, images, infographics, presentation, and even memes! But do not forget to include subtitles with the video to avoid the language barrier. 
According to a survey conducted by a leading company, visual content is viewed 94% times more than content without any visuals. 
However, do consider cultural customs & social taboo while providing online customer support. For example, the colour red is considered auspicious in India & holds many important meanings like power, wealth, love, fertility, and even marriage. But in South Africa, the same colour is associated with mourning. 

RIGHT WAY TO USE AUTOMATIC TRANSLATORS 
These days, many global enterprises rely on Google and other automatic translators for managing their customer social media service. But, these translators can never replace humans. So, unless you want to sound like a robot, avoid them as much as possible. 
The best way is to sort your content priority-wise. Medium- priority can be translated by machines and then reviewed by the native editor of your team. 
Low- priority content can be fully translated by machine with minimal supervision. 

	Please share links to blogs written by you 	[ https://www.cetpainfotech.com/blogs/is-deep-learning-and-machine-learning-interrelated/ | https://www.cetpainfotech.com/blogs/is-deep-learning-and-machine-learning-interrelated/ ] 

[ https://www.cetpainfotech.com/blogs/meet-the-13-year-old-prodigy-taking-ibm-and-artificial-intelligence-by-storm/ | https://www.cetpainfotech.com/blogs/meet-the-13-year-old-prodigy-taking-ibm-and-artificial-intelligence-by-storm/ ] 

[ https://wakelet.com/wake/HQzQpof60LHa19luFLYbp | https://wakelet.com/wake/HQzQpof60LHa19luFLYbp ] 

[ https://www.businesswireindia.com/cetpa-announces-customized-corporate-training-programs-to-train-the-professionals-for-changing-global-organizational-landscape-64847.html | https://www.businesswireindia.com/cetpa-announces-customized-corporate-training-programs-to-train-the-professionals-for-changing-global-organizational-landscape-64847.html ] 

[ https://www.cetpainfotech.com/blogs/thinking-about-data-science-why-should-you-learn-data-science/ | https://www.cetpainfotech.com/blogs/thinking-about-data-science-why-should-you-learn-data-science/ ]