Subject: FW: Content Writer Candidate - Shruti roy
From: Deeksha Dadu <[email-masked]>
To: Livesalesman <[email-masked]>
Date: Tue, 19 Jan 2021 09:26:04 +0000

Call for interview

From: Shruti roy <[email-masked]<mailto:[email-masked]>>
Reply-To: "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>
Date: Wednesday, 13 January 2021 at 9:47 PM
To: Saurabh Dadu <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Deeksha Dadu <[email-masked]<mailto:[email-masked]>>, Ashish Dabral <[email-masked]<mailto:[email-masked]>>
Subject: Content Writer Candidate - Shruti roy

[https://www.jotform.com/uploads/lsmindia/form_files/LSM%20Logo.5ec38b9aad59e5.76825569.png]

        [https://cdn.jotfor.ms/assets/img/builder/email_logo_small.png]         Content Writer Test

Name    Shruti roy
E-mail  [email-masked]<mailto:[email-masked]>
Phone Number    (91) 9748798569
Where do you currently live (area)      kolkata
Please give us details of your last 3 employments including current. If you've not worked in 3 companies, please enter NA
        Name of Company Designation     Last working day        Monthly Salary (inhand)
Current Employer        global estudiar solutions       academic writer January 30 2021         17500
Previous Employer 1
Previous Employer 2
Please write a short blog of 300 words on how to manage social media customer service. Below are two reference blogs. Please keep in mind that we want to jump to points straight away instead of wasting words on intro etc. 1. https://blog.hootsuite.com/multilingual-social-media-presence/ 2. http://veracontent.com/2016/11/22/multilingual-social-media/ how to manage social media customer service

Quick response strategy: social media means immediacy and for social media consumer service quick response can conquer the existing consumer as well as the potential consumer. This shows that you prioritize your consumer and their valuable time to provide them a good resolving experience through immediate reply. If you do not take action when they need you, you will lose those existing consumers or the potential customers to your rivals.
Follow up: keep in touch with your consumers to solve their queries or matters after hearing to their issues. The consumer can become frustrated if they do not get solutions. Always make sure to follow up till your consumers get full satisfaction. In case things go wrong with your consumers make sure to send a apology note and to create a good bond with the consumers extend a supplementary offer.
Construct a committed spot: do make an intelligent move to monitor social media communications. Ascertain to have a dedicating consumer service administrating team. Social media can give huge benefits if used strategically as it’s the easiest method to connect with numerous consumers within no time. Thus keeping a committed position can build a great relationship with the consumers.
Blog posts: by sharing habitual contents on your venture’s Face book, Instagram or other social media accounts, you can grasp the attentions of your customers and probable consumers. The consumer service administration team should be always available to answer all the queries of your followers. This will not only help your company to connect with your consumers but also increase your brand image to other optimistic and potential consumers.
Embrace a welcoming and keep the lucidity with names: never be indecisive to use an apparent name with a welcoming. Simple ‘Hi’ or ‘Hello’ by the customer team can bestow an emotional touch.
Please share links to blogs written by you      Title
 Sustainable Business Of Engineering

Name of the student:
Name of the University:
Student ID:
Word count: 1500 

Table of Contents
Introduction 4
1a. Introduce the company 4
b. Clarify the reasons for choosing it 4
c. SWOT model to critically analyse BAE System 5
b. By reviewing BAE System's sustainability report, identify and discuss the strategies/practices they have adopted to achieve sustainability 6
Discuss how those strategies/practices were meeting the Sustainable Development Goals 2030 (https://sdgs.un.org/goals) 7
c. Identifying the disadvantages in the organisation approach 7
Make recommendations for future improvements 8
Conclusion 8
Reference list 10

 
Introduction
To evaluate the term sustainable engineering it can be said that sustainable engineering is the method of applying the values of plan and engineering in such a way that fosters optimistic communal and monetary progress while decreasing the ecological impact. Any venture in which resources are engrossed and energy is amplified can profit from sustainable development. Sustainable development is chiefly achieved through reform and retrofit contemporary systems.
The purpose of this review is to provide a detailed sustainability analysis of the leading multinational company BAE System. The assignment also aims to present the strengths, weaknesses, opportunities and challenges of BAE System.
1a. Introduce the company
    For this assignment, the UK's biggest multinational defence, as well as security venture BAE System, has been selected that recruited 87,800 talented workforces to construct some leading engineering projects (BAE Systems | United Kingdom 2021 ). BAE System is providing electronic gadgets, modernized hi-tech defence equipment, aerospace as well as cybersecurity solutions and intelligence for the governments worldwide. The company's key services are cybersecurity, defence electronics, complex warships, F-35 Lightning II, typhoon as well as hawk manufacture, battle vehicles, weapon systems, industrial avionics equipment and many more technology-led services. BAE System venture is effectively functioning with responsibility and honesty by tackling current and unpredictable threats and opportunities.
b. Clarify the reasons for choosing it
BAE System which is the UK's top defence, aerospace and security business venture is serving beyond 40 countries. The motive behind selecting BAE System venture is the company’s nucleus sustainability development plan (BAE Systems | United Kingdom 2021). The company’s present sustainability plan supports quality education, health awareness, equality of gender, climate action, financial growth and civilized work, responsible manufacture and expenditure, collaborations for the objectives and strong institutions as well as justice. Evaluating the company's sustainability development plan will afford a close sight in their different operations in the framework of the engineering field. The business venture is repeatedly trying to function with reliability by monitoring changes and by handling various unpredictable challenges as well as opportunities.
c. SWOT model to critically analyse BAE System
Strength of BAE System
• BAE System’s exceedingly demanding and advanced technology is excellently driving the company’s operations.
• BAE System company has great revenues and on the list of London Stock Exchange, the company has been listed.
• The venture has powerful positions in cyber division, air, land and maritime.
• BAE System is making a swift escalation in the electronic trades of US.
• BAE System is the leading worldwide defence brand with well-built workforce commitment.

Weakness of BAE System
• The biggest weakness of BAE System is the low productivity of the workforce.
• The company’s brand image has been affected due to corruption controversies.
• Poor safety and maximized recordable accidents.
Opportunity of BAE System
• BAE System's significant business driver is its cybersecurity solutions and intelligence.
• The company will get benefit from strategic acquisitions and expansion in the defence market as well as worldwide aerospace can be a great opportunity for the company.
Threat of BAE System
• The intense rivalry and shifting of government policies can affect the revenues of the company.
• For promising market governments, Economic slowdowns will consequence budget cuts.
• Arm sales ban on Saudi can influence the business of the company.

b. By reviewing BAE System’s sustainability report, identify and discuss the strategies/practices they have adopted to achieve sustainability
Sustainable goals are global targets which were embraced by UN member states as a general call to reduce poverty and to protect the world so that the mankind can live peacefully by 2030(Bebbington and Unerman  2018). SDGs are also constructed to minimize gender equality, to provide good quality education, sanitation, to promote monetary growth, to foster innovation, to endorse sustainable industrialization, to make sure right to use to modern energy, to protect life underwater and above land, to make certain sustainable production and consumption and to execute as well as regenerate partnerships worldwide (Dhar  2018).
BAE System focuses on sustainable development to make sure that the company can operate and efficiently handle all the predictable and unpredictable difficulties as well as opportunities. The company’s sustainability plan is to make sure a safe surrounding for their workforce and to respect human rights to their workforces and trading collaborators. BAE System is investing is technology-led services and research as well as giving priorities to human rights and climate changes. The company is also recognising their probable threats connected with widespread provider networks like human trafficking and contemporary slavery.
The present SDGs followed by the company are:
SDG 3: good health as well as well-being
SDG 4: good quality education
SDG 5: Gender equality
SDG 8: decent work as well as financial growth
SDG 12: responsible consumption as well as responsible production
SDG 13: taking critical actions to deal with atmosphere alteration and its influence on the planet
SDG 16: strong institutions, justice and peace
SDG 17:  international partnerships for the targets to create sustainable development
Discuss how those strategies/practices were meeting the Sustainable Development Goals 2030 (https://sdgs.un.org/goals)
Every venture selects some strategies to supply the targets of sustainable development. The UN sustainable goals give a model for the betterment of the people and the planet and provide a framework to deal with the hurdles that mankind is facing from ecological change to communal needs. Thus, UK’s prevalent air, defence, cybersecurity and aerospace manufacturing company that is the BAE System company has diverse practices or strategies to serve sustainable development objectives. The company is following SDG 3 to provide superior health and comfort to the people. SDG 4 is promoted by the company to provide good quality of education to their workforces and SDG 5 for promoting gender impartiality (Agarwal 2018). SDG 8 is undertaken by BAE System to promote wide-ranging financial growth as well as productive employment for all. To promote responsible production as well as consumption the company has taken the SDG 12 strategy. BAE System has undertaken SDG 13, SDG 16 and SDG 17 to provide quick actions to deal with shifting weather and its consequences, to provide peace and democratic values and to strengthen the collaborations with foreign ministries and nations (Dhar  2018). The sustainability plan helps the company in supporting its worldwide business. The company is investing in hi-tech technologies and research for the betterment of their services and products. BAE System company is focusing on respecting the rights for human for their business partners, workforces as well as their suppliers. The company concentrates on highly valued ethics and trading manners and their ability to provide against the company’s strategy is dependent on skilful recruiting as well as retaining.
c. Identifying the disadvantages in the organisation approach
The BAE System follows the SDG 5 which promotes impartiality of gender but the company’s weak and fragile approach of tactics creating a big disadvantage for the leading defence and safety business firm. This is becoming a big obstacle which is reducing the capability of the company to combine businesses and hindering to construct acquisitions to produce better revenue scales. The employees of the company face challenges at the workplace due to lack of heterogeneousness. This is causing a loss of skilful and talented workforces in the company. The gigantic company of aerospace and security technology is preparing to expand the latest $150 million in Austin and getting express responses from the United States for collaboration. But this is not enough for the company because the BAE System needs strong concentration to improve its technological sectors. Currently, it is not equivalent to the commercial visualization of the venture to achieve sustainable development.
Make recommendations for future improvements
a. It is recommended that the leading company must focus more on investing in modernization of the technical domains to incorporate development modifications transversely the board. The company must think about contributing extra to their R&D units. It will help the company to make a safe place between their similar industrial competitors.
b. BAE System company must focus on the range of their products and must describe its USP among the consumers. The company’s primary concern should be on their positioning targets. The company must construct economic development to accomplish sustainable development.
c. It is also recommended to the BAE System company that they must sustain some modifications to their policies to signify their gaps and smoothen the progress of resourceful cash flows.
d. It is recommended to BAE System company that to maintain the profitability, the company must use their cash budgets resourcefully.
Conclusion
Based on the above assignment it can be concluded that BAE System is a reputed aerospace, defence and safety manufacturing business venture of the UK, whose modernized defence technology serving to guard people and state security. The company is serving approximately 40 nations and have recruited 87,800 workforces to serve their consumers. The strategies used by the company to achieve sustainable development has been concluded in the review as well as the strengths, weaknesses, opportunities and threats of  BAE System has also been concluded. The disadvantage in the approach of the company and strategies to improve their flaws have also been discussed in the above assignment.
 
Reference list
Agarwal, B., 2018. Gender equality, food security and the sustainable development goals. Current opinion in environmental sustainability, 34, pp.26-32.[Available at: https://www.sciencedirect.com/science/article/pii/S1877343517302415]
BAE Systems | United Kingdom. 2021. Home | BAE Systems | United Kingdom. [online] Available at: <https://www.baesystems.com/en-uk/home> [Accessed 11 January 2021].
BAE Systems | United Kingdom. 2021. Our Company. [online] Available at: <https://www.baesystems.com/en-uk/our-company> [Accessed 11 January 2021].
Bebbington, J. and Unerman, J., 2018. Achieving the United Nations sustainable development goals. Accounting, Auditing & Accountability Journal.[Available at: https://www.emerald.com/insight/content/doi/10.1108/AAAJ-05-2017-2929/full/html]
Bernstein, S., 2017. The United Nations and the Governance of Sustainable Development Goals. Governing through goals: Sustainable Development Goals as governance innovation, pp.213-240.[Available at: https://books.google.com/books?hl=en&lr=&id=fbvaDgAAQBAJ&oi=fnd&pg=PA213&dq=united+nations+sdg+goals+in+defence+security+company+UK&ots=WGttX700_K&sig=lwzjAGxHA3Ymt8OqtGXv4BGnObE]
Dhar, S., 2018. Gender and sustainable development goals (SDGs). Indian Journal of Gender Studies, 25(1), pp.47-78.[Available at: https://journals.sagepub.com/doi/abs/10.1177/0971521517738451]
Nosratabadi, S., Mosavi, A., Shamshirband, S., Kazimieras Zavadskas, E., Rakotonirainy, A. and Chau, K.W., 2019. Sustainable business models: A review. Sustainability, 11(6), p.1663.[Available at: https://www.mdpi.com/2071-1050/11/6/1663]
Team, M., 2021. BAE Systems SWOT Analysis | Top BAE Systems Competitors, STP & USP | Detailed SWOT Analysis Of Brands | MBA Skool-Study.Learn.Share.. [online] MBA Skool-Study.Learn.Share. Available at: <https://www.mbaskool.com/brandguide/it-technology/8978-bae-systems.html> [Accessed 11 January 2021].