Subject: FW: Content Writer Candidate - PAWAN Kaushik
From: Deeksha Dadu <[email-masked]>
To: Livesalesman <[email-masked]>
Date: Tue, 19 Jan 2021 09:23:20 +0000

Call for interview

From: PAWAN Kaushik <[email-masked]<mailto:[email-masked]>>
Reply-To: "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>
Date: Thursday, 14 January 2021 at 12:56 AM
To: Saurabh Dadu <[email-masked]<mailto:[email-masked]>>, "[email-masked]<mailto:[email-masked]>" <[email-masked]<mailto:[email-masked]>>, Deeksha Dadu <[email-masked]<mailto:[email-masked]>>, Ashish Dabral <[email-masked]<mailto:[email-masked]>>
Subject: Content Writer Candidate - PAWAN Kaushik

[https://www.jotform.com/uploads/lsmindia/form_files/LSM%20Logo.5ec38b9aad59e5.76825569.png]

        [https://cdn.jotfor.ms/assets/img/builder/email_logo_small.png]         Content Writer Test

Name    PAWAN Kaushik
E-mail  [email-masked]<mailto:[email-masked]>
Phone Number    (110041) 7678503784
Where do you currently live (area)      Nangloi
Please give us details of your last 3 employments including current. If you've not worked in 3 companies, please enter NA
        Name of Company Designation     Last working day        Monthly Salary (inhand)
Current Employer
Previous Employer 1     Faithx Events Management        Marketing executive and analyst 1-aug-2020      18k
Previous Employer 2
Please write a short blog of 300 words on how to manage social media customer service. Below are two reference blogs. Please keep in mind that we want to jump to points straight away instead of wasting words on intro etc. 1. https://blog.hootsuite.com/multilingual-social-media-presence/ 2. http://veracontent.com/2016/11/22/multilingual-social-media/ 1 - Staying up with the trends :- In the era of social media Meme culture has taken a fair place to convey a message interestingly to keep the customer interest also helping them.
For example :- mumbai police twitter account has used some trendy memes to spread awareness in a fun way,
Same can be done for brands find questions which are commonly asked and answer them in a non-offensive brand friendly meme
2 - Make them feel you are always connected with them :- Always reply to their query as fast as you can and if there is nothing to on query you share some trivia or polls to connect with them.
(Metaphorically speaking :- Even catching fish without current in water is hard so how can we expect customers to consider us without any interaction or current)
3 - Be unique :- Try to find something out of the box for the customers.
For example :- Amazon prime  India removed 'me' from 'prime' in their all social handle sites resulting tens of page on Instagram and dozens of hashtags trending on twitter with their innovative and unique marketing strategy to connect and keep customers connected.
4 - Keep it simple and easy :- The easiest way to manage your customer services is make a different account just dedicated to customers and their queries.
No matter how many social media platforms you are using you can make specific customer service account on each of those platforms to help customer to reach you as easily as possible.
Fun note :- Don't make your social customers service like some ofline customer service offices and make customer travel from one counter to another (in this case from one link to another) keep it simple one account for all the problems.
5 - Setup Brand monitoring :- The first step is setting up an active brand monitoring system within the social media platforms your customers use to reach out to you. Have some brand monitoring tools and customize  with streams to identify and list posts, comments with specific words.
This helps you quickly narrow down to the most relevant content.
For example :- Let’s say you run an ecommerce store that sells jewellery.
Your customers are likely writing about your brand in social media, not necessarily tagging your company.
Your customers might be complaining about your product without you being aware of that.
6 - Determine how you will measure and report on your efforts. - Reporting and measuring your social customer service activities are essential to gauging your performance.
dentify and measure Key Performance Indicators (KPI) like first contact resolution, resolved issues, response rate, complaint escalation rate, and customer retention.
Also, record qualitative feedback in a document format that’s convenient to analyze.
7 - Respond quickly and be transparent :- Fast response can never be overemphasized.
Have you ever asked a question and not heard an answer back in a timely manner? Imagine if you’re a frustrated consumer online doing the same and expecting 24/7 support. You want your answer now.
( Your business will gain 3 – 20% greater customer spending per interaction if you quickly respond to and resolve customer issues without redirecting to other channels.)
Just because your response time should be fast, it doesn’t necessarily mean you can fix all customer issues fast.
Instead of giving false promises, you should clearly explain to customers how long it will take to resolve their issues—even if it means revealing that you don’t know how long it will take.
(Your customers will be far more disappointed if you don’t deliver on an ill-conceived promise, than having to wait.They will actually appreciate your honesty.)
8 - Know which social media posts should be resolved in public or private. :- Depending on the information involved, specific issues must be resolved in private.
You can quickly identify an issue that will require private resolution if the process of resolving it will require personal information.
Therefore, your team should always note such instances beforehand and invite customers to send the necessary personal details through direct message or email.
9 - Respond to all social media feedback, questions and comments. :- If you don’t respond to any one of your customers’ issues, you might never have a second opportunity to do so.
Besides, such people can leave bad reviews, which will make your company look bad for potential new business.
10 - . If possible, use a person’s first name, don’t sound too scripted and Always respond positively. :-
Using people’s names is a powerful way of personalizing your response to each client.It shows you care enough to find out who the client is, even if it took you only a few seconds to identify the client’s name.
Customers with queries may be disappointed and frustrated. Keeping your responses light and positive helps drive conversations towards a fulfilling resolution instead of further frustration.
Remember, you’re not just handling customers’ rational issues, but also dealing with their accompanying emotional state.
Please share links to blogs written by you      Fresher in content writing