Subject: Content Writer Candidate - ABHISHEK GHOSH
From: ABHISHEK GHOSH <[email-masked]>
To: [email-masked], [email-masked], [email-masked], [email-masked]
Date: Wed, 13 Jan 2021 22:01:09 -0500

Content Writer
Test

Name

ABHISHEK
GHOSH

E-mail

[email-masked]

Phone Number

(+91) 8981846957

Where do you
currently live (area)

Kalkaji, New Delhi

Please give us details
of your last 3 employments including current. If you've not worked in 3
companies, please enter NA

Name of Company

Designation

Last
working day

Monthly Salary (inhand)

Current
Employer

Kochar Tech

Content Writer

NA

17000 per month (in
hand)

Previous Employer 1

Previous
Employer 2

Please write a short blog of 300
words on how to manage social media customer service. Below are two reference
blogs. Please keep in mind that we want to jump to points straight away instead
of wasting words on intro etc. 1.
https://blog.hootsuite.com/multilingual-social-media-presence/ 2.
http://veracontent.com/2016/11/22/multilingual-social-media/

How to Manage Social media Customer Service

Social media being a crowded place, it is one of the best places to engage with
your customer base. And thus answering through these platforms is the best place
to showcase your brand value. For example, answering an angry customer on
Twitter with utmost professionalism will create “spectator advocates”.

Looking at the popularity of social media, it’s very crucial to draft and
adopt the best strategies when it comes to serving customer support using these
platforms. Some of the effective and best practices to manage customer service
in social media platform are as follows:

Using apposite hashtag and dedicated social handle strategically:

Using a specific hashtag makes a specific concern easier to navigate both for
customers and support team, especially under platforms like Twitter. Also using
individual social media handle to cater customer support separately makes
filtering out concerns accurately and becomes more appealing to customers.

Be consistent and dynamic:

Apart from answering customers, your dedicated social media customer support
team can share blogs or self-help videos regularly. Sharing self-help resources
through daily posts enhance customer engagement and simultaneously helps to
monitor user feedback and relevant metrics to locate strengths and areas that
need improvement.

Connect your social media support with other channels:

Although social media customer support is a great place to showcase your
customer engagement, it should be synergized with other personalized channels as
well. In other words, develop an omni-channel based network, where each support
channel remains integrated. This gives an even more holistic experience for a
user as well as the task of your customer service team becomes hassle-free.

A study shows, 32.3% of Millennials or those under 25 consider social media as
the most preferred customer support channel or preferred as their top choice.
Thus it is a great place to have a chance of standing out and reaching audiences
that can build a loyal customer base.

Please share links to blogs written by you

https://docs.google.com/document/d/1crPdhQAI85jIs8FfKqBER1hxBsu1MI4Y1TTnAUOebsE/edit?usp=sharing