Subject: LiveChat-E-tron GT
From: "Sassine, Romy (AE/GAM)" <[email-masked]>
To: ashwinee Latchayya <[email-masked]>, Saurabh Dadu <[email-masked]>, Sahil Modgil Consultant - IT <[email-masked]>
Cc: "Joshi, Pooja (AE/GAM)" <[email-masked]>
Date: Mon, 25 Jan 2021 12:39:14 +0000

Hey everyone,

It was nice talking to all of you last week.

As discussed, one of our key focus points for this year and happening soon is the E-tron GT.
That's why we need prioritize the E-tron GT as a topic and leverage LiveChat to maximize interest & capture leads.

1.       GT End of secrecy
End of secrecy Dubai announcement happens in March. We will be supporting the announcement through event, media campaign , website changes. At this stage the car is available only for PRE-ORDER.
Then model introduction in the region will follow in September.

Our role here is to capitalize on the model in Feb and March, making sure we generate quality leads that will transform into customers that are willing to pre-book the car.
So the plan is to launch in march a pre-order program , to announce to customers that they can order their own e-tron GT.

In addition to that, making sure to provide an exclusive experience for such a unique and exclusive car.

2.       Here is a link about the E-tron GT : Audi e-tron GT concept | Register your interest today (audi-me.com)<https://www.audi-me.com/me/web/meen/models/tron/e-tron-gt.html>

3.       In terms of tactics, as discussed last time, ideally visitors that are visiting the E-tron page, we want to have a different type of communication with them that can be tailored in terms of script, design & experience to push those visitors to pre-book the car.

Let me know if you have any questions and anything else you need

Thanks
Romy Sassine
Digital Experience Manager

+971 56 5259761
Audi Middle East
Building 8WA, 1st floor, Office 101.
Dubai, UAE
http://www.audi-me.com<https://urldefense.proofpoint.com/v2/url?u=http-3A__www.audi-2Dme.com_&d=DwMGaQ&c=HdAUNv_EOZyljLc1cjbHCq-Eo7r1kRHoywhQbi81uaA&r=-hluhIZ9MId5oxHtuAnDRR4a-CGBIwWo-TOaaENeYoI&m=h3PqO1j34OEQJgys6ZDFs3OOSwmc8LbiYPAFcYtVggU&s=Cvkcbvr-XJJkh2a5LXfck1U9nSFoArN1cGHeuJSAEg8&e=>
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