Subject: UltraCart S2S Tracking
From: UltraCart Support Team <[email-masked]>
To: Deeksha Dadu <[email-masked]>
Date: Fri, 22 Apr 2022 13:48:46 +0000

Track marketing and advertising efforts more accurately with S2S — Snapchat,
Taboola, Facebook, Google and Bing

Understanding the performance of your marketing is key to the success of
your business. UltraCart provides a variety of S2S (server-to-server)
integrations to track conversions and sales resulting from advertising efforts.
View the available documentation to quickly and easily connect server-to-server
tracking for the following platforms:

* Facebook ( https://ultracart.atlassian.net/wiki/spaces/ucdoc/pages/1009975297/Facebook+Server+Side+Tracking+Conversation+API?utm_source=ultracart&utm_medium=email&utm_campaign=Tracking+-+Snapchat+and+Taboola&utm_content=4ddf30b9-729f-4757-a81d-2bb02c3d8ca9%7C0b9532cf-72cb-4576-8297-f9c433b45e5a%7C31c0d21c-1535-4f23-a508-b1b06ceeefa6%7Cc74e4fad-38be-43f0-9e32-d0dc24e764d6 )
* Google & Bing ( https://ultracart.atlassian.net/wiki/spaces/ucdoc/pages/2324889601/Google+Bing+Offline+Conversion+Tracking?utm_source=ultracart&utm_medium=email&utm_campaign=Tracking+-+Snapchat+and+Taboola&utm_content=4ddf30b9-729f-4757-a81d-2bb02c3d8ca9%7C0b9532cf-72cb-4576-8297-f9c433b45e5a%7C31c0d21c-1535-4f23-a508-b1b06ceeefa6%7Cc74e4fad-38be-43f0-9e32-d0dc24e764d6 )
* Snapchat ( https://ultracart.atlassian.net/wiki/spaces/ucdoc/pages/2629042177/Snapchat+Tracking?utm_source=ultracart&utm_medium=email&utm_campaign=Tracking+-+Snapchat+and+Taboola&utm_content=4ddf30b9-729f-4757-a81d-2bb02c3d8ca9%7C0b9532cf-72cb-4576-8297-f9c433b45e5a%7C31c0d21c-1535-4f23-a508-b1b06ceeefa6%7Cc74e4fad-38be-43f0-9e32-d0dc24e764d6 )
* Taboola ( https://ultracart.atlassian.net/wiki/spaces/ucdoc/pages/2597847045/Taboola+Tracking?utm_source=ultracart&utm_medium=email&utm_campaign=Tracking+-+Snapchat+and+Taboola&utm_content=4ddf30b9-729f-4757-a81d-2bb02c3d8ca9%7C0b9532cf-72cb-4576-8297-f9c433b45e5a%7C31c0d21c-1535-4f23-a508-b1b06ceeefa6%7Cc74e4fad-38be-43f0-9e32-d0dc24e764d6 )

S2S (Server-to-Server) Tracking

Why S2S tracking? S2S or server-to-server tracking is more accurate and reliable
than traditional conversion tracking methods. Server-to-server tracking solves
the problem of conversion pixels only firing on the receipt. Now you can
accurately report conversions for upsell abandons, Accounts Receivable or other
delayed payment scenarios.

Pro Services

Need some help getting started? UltraCart can help you get up and running
quickly. We're here to assist you with general account information, payment
processing configuration, StoreFront set up, basic shipping set up, and more.

Contact Pro Services ( https://www.ultracart.com/help/pro-services.html?utm_source=ultracart&utm_medium=email&utm_campaign=Tracking+-+Snapchat+and+Taboola&utm_content=4ddf30b9-729f-4757-a81d-2bb02c3d8ca9%7C0b9532cf-72cb-4576-8297-f9c433b45e5a%7C31c0d21c-1535-4f23-a508-b1b06ceeefa6%7Cc74e4fad-38be-43f0-9e32-d0dc24e764d6 )

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