Subject: Apple and Google Pay - A Six Figure Difference
From: UltraCart Support Team <[email-masked]>
To: Deeksha Dadu <[email-masked]>
Date: Wed, 21 Jul 2021 13:59:41 +0000

Now your customers can quickly and easily checkout with their already-on-file
payment methods using Apple, Google, Samsung or Microsoft Pay.

Adding Apple & Google Pay Makes a Six Figure Difference

UltraCart released support for Apple/Google Pay via Stripe several months ago.
As part of the offering we documented the pros and cons of deploying this new
form of express payment. One of our merchants that already accepted Credit Cards
and PayPal wanted to judge the impact of adding these new express checkout
payments using a StoreFront Experiment.

Find out more about supporting Apple & Google Pay ( https://ultracart.atlassian.net/wiki/spaces/ucdoc/pages/1988689927/Supporting+Apple+Pay+Google+Pay+Samsung+Pay+Microsoft+Pay+etc.?utm_source=ultracart&utm_medium=email&utm_campaign=Apple+%2F+Google+Pay+-+Experiment+&utm_content=c6f8a04a-d67c-45e0-93c6-5a75e2163a29%7Ce5db7711-3eaf-433e-9523-adf62f18a076%7C933b0065-d0de-4e82-9e0d-5243a896e603%7Cc74e4fad-38be-43f0-9e32-d0dc24e764d6 )

Preparing for the Experiment

A lot of merchants read that upsells are not supported with Apple/Google Pay and
that is a non-starter for them. We get it! Upsells are amazing. So in order to
not give up 100% of that revenue, the merchant placed a related item offering on
their single page checkout. Although not as detailed in marketing content, this
still provided an opportunity for customers to add additional products to their
cart before completing their checkout.

Variations

ControlNo express checkout buttons (no Apple/Google Pay)

With Apple/Google PayAdd express checkout buttons up top (including Apple/Google
Pay)

The Results

This experiment was one of the closest experiments we've ever seen run. Due to
the close nature of the variations, the experiment was run for three months and
just over 30,000 sessions. The traffic was split 50/50 the entire time. The key
takeaway is overall revenue. The control variation was beat by $15,892 over the
three month time period. The average revenue per order for the Apple/Google Pay
was slightly less at $0.73 per order, but the conversion rate was 1.5% higher
than the control leading to an $0.88 higher revenue per session.

Predicting Annual Impact

During the three month experiment time period, the Apple/Google Pay offering
generated the merchant $15,892 more in sales. If 100% of the traffic had gone
through this new variation it would have generated $31,784 in additional revenue
for the quarter. Multiplying that out times four for the entire year the overall
impact of $127,136 can be estimated.

Find out more about supporting Apple & Google Pay ( https://ultracart.atlassian.net/wiki/spaces/ucdoc/pages/1988689927/Supporting+Apple+Pay+Google+Pay+Samsung+Pay+Microsoft+Pay+etc.?utm_source=ultracart&utm_medium=email&utm_campaign=Apple+%2F+Google+Pay+-+Experiment+&utm_content=c6f8a04a-d67c-45e0-93c6-5a75e2163a29%7Ce5db7711-3eaf-433e-9523-adf62f18a076%7C933b0065-d0de-4e82-9e0d-5243a896e603%7Cc74e4fad-38be-43f0-9e32-d0dc24e764d6 )

Pro Services

Need some help getting started? UltraCart can help you get up and running
quickly. We're here to assist you with general account information, payment
processing configuration, StoreFront set up, basic shipping set up, and more.

Contact Pro Services ( https://www.ultracart.com/help/pro-services.html?utm_source=ultracart&utm_medium=email&utm_campaign=Apple+%2F+Google+Pay+-+Experiment+&utm_content=c6f8a04a-d67c-45e0-93c6-5a75e2163a29%7Ce5db7711-3eaf-433e-9523-adf62f18a076%7C933b0065-d0de-4e82-9e0d-5243a896e603%7Cc74e4fad-38be-43f0-9e32-d0dc24e764d6 )

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