Subject: Content Writer Candidate - Prachi Tiwari
From: Prachi Tiwari <[email-masked]>
To: [email-masked], [email-masked], [email-masked], [email-masked]
Date: Wed, 27 Jan 2021 07:49:44 -0500

| | Content Writer Test

Name | Prachi Tiwari
E-mail | [email-masked]
Phone Number | (226002) 8176947895
Where do you currently live (area) | Lucknow

Please give us details of your last 3 employments including current. If you've not worked in 3 companies, please enter NA

| Name of Company | Designation | Last working day | Monthly Salary (inhand)
Current Employer | Vijsun Analytica | Content Writer | 31st January (2021) | 10000
Previous Employer 1 | Celebrista | Content Writer (intern) | 1st September (2020) | Unpaid
Previous Employer 2 | Ardem Data Services Pvt Ltd | Process Associate | 21st January (2020) | 11000

Please write a short blog of 300 words on how to manage social media customer service. Below are two reference blogs. Please keep in mind that we want to jump to points straight away instead of wasting words on intro etc. 1. https://blog.hootsuite.com/multilingual-social-media-presence/ 2. http://veracontent.com/2016/11/22/multilingual-social-media/

A Writing Sample by Prachi Tiwari
How to Manage Social Media Customer Service

The English is assumed to be the native language of the web or internet. Though English language ranks as the top most language of the web but the other languages like Spanish, Chinese, Portuguese, etc are also making their space on web.
The online use of Indian languages is also increasing rapidly as Indian users are estimated to represent approx. 35% of the next millions of mobile connections across the world. Most of the Indian users will prefer to use other languages apart from English by 2021.
Language affects the loyalty of customers. Engaging your customers in their native language is key to establishing meaningful and long-lasting relationships.
4 Tips for Building a Multilingual Social Media Presence

1. Know Your Audience’ Stats: Brands should be very clear about their Audience Stats and the language they speak. Almost every social platform gives analytics dashboards which includes Statistics of audience language. Marketers should keep an eye on this dashboard and make content accordingly.
2. Use Top-Notch Translators: Language inaccuracy can be costly but poor translation can also convey a disrespect of a language. So, to avoid any kind of penalty or criticism, rely on top notch translators. In this way, brand reputation and customer loyalty will increase.
3. Use Neologism with prudence: Usually brands and Businesses like to coin new words for their products or its marketing. In such situation use the neologism wisely and ensure it doesn’t have any unintended meanings in other popular languages. Neologisms are not to everybody’s flavour but they consist of a tendency to spread over the web.
4. Use Visual Content: It’s easy to communicate with every audience via visual contents. Language can be a barrier while visuals are the bridge of communication. Marketers should prioritize visual content for their brands. Photos, Videos, GIFs, Emojis can easily convey a message to a huge audience. Before creating a content, keep in mind then cultural customs and social taboos.

Please share links to blogs written by you

https://prachieventblog.wordpress.com/2020/05/15/learnings-from-covid-19/

https://prachieventblog.wordpress.com/2020/05/31/try-these-3-trendy-and-mouth-watering-dishes-at-your-home/

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