Subject: Content Writer Candidate - Aadesh Dhote
From: Aadesh Dhote <[email-masked]>
To: [email-masked], [email-masked], [email-masked], [email-masked]
Date: Sun, 24 Jan 2021 08:37:58 -0500

| | Content Writer Test

Name | Aadesh Dhote
E-mail | [email-masked]
Phone Number | (400063) 9321331732
Where do you currently live (area) | Goregaon East

Please give us details of your last 3 employments including current. If you've not worked in 3 companies, please enter NA

| Name of Company | Designation | Last working day | Monthly Salary (inhand)
Current Employer | NA | NA | NA | NA
Previous Employer 1 | Domainzguru | Senior Content Writer | 21st January 2021 | 42,000
Previous Employer 2 | NA | NA | NA | NA

Please write a short blog of 300 words on how to manage social media customer service. Below are two reference blogs. Please keep in mind that we want to jump to points straight away instead of wasting words on intro etc. 1. https://blog.hootsuite.com/multilingual-social-media-presence/ 2. http://veracontent.com/2016/11/22/multilingual-social-media/

How to manage social media customer service?

Social media customer service has become a lot more diverse over the years. Today, you cannot simply depend on one universal language that will reach out to multiple people.

Most companies today employ heavy research into their current and target demographic so that they can reach out to their focus audience in meaningful ways. Being able to meaningfully reach out to someone in their native language has a positive impact on the person that gets associated with the company itself. For example, A majority of the Hispanic community in the United States feels more connected to brands that advertise in Spanish as well as English.

Don't Rely on Translators

Many major brands across the globe have faced significant problems that arose from reliance on translation software. Whether you like it or not, translation requires a human touch which makes the text appealing. Otherwise, it is a robotic tone that translates word for word which can cause further problems with branding and image.

Use Multiple Translations

Most people today have the option to simply click on translate when going through content online. However, this does not mean that the content will magically turn meaningful. Oftentimes, translated content sends across the wrong idea, and as a result, advertising campaigns could backfire as a repercussion. Companies generally include multiple translations of their captions with a human element to each so as to send their message across and reach out to a wider section of the audience.

Don't Just Translate; Create

Language is a very small part of what a native identity is. Certain songs, symbols, visuals, etc. often are also a big part of what makes a culture what it is. To reach out to many of these cultures better, many companies create multiple online accounts to create and curate posts to various sections of people. (For example ABC_Eng, ABC_Hindi, etc.)

Please share links to blogs written by you

https://drive.google.com/drive/folders/10__Xh8IvrkPK-3uQB2FEWD4grGAvOzDd?usp=sharing

https://drive.google.com/file/d/1jbL3QwEu0kwqJIeT2zZFFTSSRNJl2rAr/view

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