Subject: Content Writer Candidate - Shreya Rastogi
From: Shreya Rastogi <[email-masked]>
To: [email-masked], [email-masked], [email-masked], [email-masked]
Date: Thu, 21 Jan 2021 06:26:33 -0500

| | Content Writer Test

Name | Shreya Rastogi
E-mail | [email-masked]
Phone Number | (+91) 8887623114
Where do you currently live (area) | Lucknow

Please give us details of your last 3 employments including current. If you've not worked in 3 companies, please enter NA

| Name of Company | Designation | Last working day | Monthly Salary (inhand)
Current Employer | NA | | |
Previous Employer 1 | UASI | Asst. HR and Area Manager | 2nd Jan'21 | 25,000
Previous Employer 2 | | | |

Please write a short blog of 300 words on how to manage social media customer service. Below are two reference blogs. Please keep in mind that we want to jump to points straight away instead of wasting words on intro etc. 1. https://blog.hootsuite.com/multilingual-social-media-presence/ 2. http://veracontent.com/2016/11/22/multilingual-social-media/

Social Media has become inevitable for businesses to grow without their presence on social media. The customers ponder for possible ways to receive service; social media is one out of them. As it is the most immediate, easily accessible, and has a greater approach so is most preferred.
"Listening to the customers" is an integral part of any business and thus in this blog we will head towards understanding ways to manage social media customer service:
1- Know your audience statistics
It is essential as a service provider to know whom you are providing the service to.
Social media platforms create a dashboard for their users to understand the bifurcation of their audience and know the customer band well.
One of the villains in the booming social media culture is catering without knowing the ground reality.
2- Do not depend upon translators
Machines are a generation we are vastly dependent on and are also looking forward to more of it but we cannot deny that it still can’t compete with the “human touch”.
There are ample translators available that can translate anything we want but in this process, the “essence” is somewhere lost. The message you want to convey in English may fail to be conveyed in its actual form when translated in French.
3- Focus more on visual content
Pictures and videos are a very loud way to convey the brands' message to the customers with lesser chances of creating nuances.
Brands only need to be sensitive towards cultural customs and taboos.
4- Coin brand words with precautions
Neologism is a preferred way where brands coin words to become more interactive and attract a large number of consumers.
Thus, social media is a strong tool but should be used with all cautions to become an exemplary customer service provider.

Please share links to blogs written by you

https://www.linkedin.com/pulse/corporate-lives-our-mental-health-2021-edition-shreya-rastogi/?trackingId=E3VQmQ5hy%2BMXlJe5TXOzrw%3D%3D

https://www.linkedin.com/pulse/everyone-educated-skilled-still-employed-why-shreya-rastogi/

https://adamantladysays.wordpress.com

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