Subject: Content Writer Candidate - Samartha Yadav
From: Samartha Yadav <[email-masked]>
To: [email-masked], [email-masked], [email-masked], [email-masked]
Date: Wed, 20 Jan 2021 04:07:35 -0500

| | Content Writer Test

Name | Samartha Yadav
E-mail | [email-masked]
Phone Number | (91) 9968078485
Where do you currently live (area) | Delhi

Please give us details of your last 3 employments including current. If you've not worked in 3 companies, please enter NA

| Name of Company | Designation | Last working day | Monthly Salary (inhand)
Current Employer | Infosys | system engineer | | 20,000
Previous Employer 1 | | | |
Previous Employer 2 | | | |

Please write a short blog of 300 words on how to manage social media customer service. Below are two reference blogs. Please keep in mind that we want to jump to points straight away instead of wasting words on intro etc. 1. https://blog.hootsuite.com/multilingual-social-media-presence/ 2. http://veracontent.com/2016/11/22/multilingual-social-media/

"How to manage social media customer service"

A customer is bound to purchase an item online if data for it was written in their own language. Let’s not forget that English is the most popular language in use online but there are millions of people interacting in various other languages like Chinese and Spanish who need to be considered for managing social media.
Here are some fruitful tips to manage Multilingual Social Media customer service:

• Audience Segmentation: divide your audience into groups of who they are and what they like. It helps to identify the groups most interested in your product and services.

• Avoid Translation tools, invest in translators: Auto translation by various translation tools has often led to illegible content which is often considered spam by various Search engines.
Investing in a top-grade human translator is preferred more to avoid such costly mistakes.

• Visual content: Infographics are informative and a great way to present knowledge visually. They work well online thanks to their eye-catching format and can help present complex or unusual content in a creative way

• Utilizing available tools: Experiment with a number of tools like LinkedIn language tools, Instagram language tools, Pinterest language tools etc. and compare results to get a more complete picture of who your audience is and how they behave online.

• Multiple account creation: Create multiple accounts on numerous social media platforms for different language segments. For example: One Account in English and the other in Spanish.

• Utilization of language to feature brand culture: Various brands use language to depict social pride.

• Provide consumer support: Pay heed to consumer’s comments, questions, queries and feedback and try to revert back in their native language.

• Posting at the right time: Consider the time zones of various countries and post accordingly for maximum viewership.

Please share links to blogs written by you | NA

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