Subject: Content Writer Candidate - Sayan Nag
From: Sayan Nag <[email-masked]>
To: [email-masked], [email-masked], [email-masked], [email-masked]
Date: Sun, 17 Jan 2021 20:00:35 -0500

| | Content Writer Test

Name | Sayan Nag
E-mail | [email-masked]
Phone Number | (011) 9954824328
Where do you currently live (area) | New Delhi

Please give us details of your last 3 employments including current. If you've not worked in 3 companies, please enter NA

| Name of Company | Designation | Last working day | Monthly Salary (inhand)
Current Employer | Nil | | |
Previous Employer 1 | Concentrix | Technical advisor | 31/12/2020 | 17500
Previous Employer 2 | | | |

Please write a short blog of 300 words on how to manage social media customer service. Below are two reference blogs. Please keep in mind that we want to jump to points straight away instead of wasting words on intro etc. 1. https://blog.hootsuite.com/multilingual-social-media-presence/ 2. http://veracontent.com/2016/11/22/multilingual-social-media/

Stats show that a major part of the global internet users do not identify with English as their first language. With regards to India, social media has expanded it’s reach to the farthest sections especially after the Jio revolution. In such times it becomes imperative that brands establish a multilingual online presence in Social media platforms. Marketers can now use the language statistics tools provided by various social media platforms to identify their audience and their language needs. While such statistical tools might be effective, it’s important to understand that most automated translation tools have miserably failed. It could be way safer and rewarding to invest in a sound human translator and ensuring that posts are double checked before being published. Since a number of Indian languages have some similar chord, double checking becomes crucial to ensure that some newly coined term doesn’t mean something offensive in another language.
Focus must be laid on developing visual content since it has the capability to cater to most audiences. It is important to take local customs, taboos and dogmas into consideration in this regard to avoid scenarios like the recent Tanishq fiasco. Photographic and video content can be supplemented by captions in multiple languages. Again it’s important that such captions are primarily informative and not directive in nature. People tend to lose interest if lengthy directions are provided via captions.
An alternative to this could be to upload multiple posts if the target audience is primarily from two to three languages. If there’s a need to reach out to a specific market, setting up a language specific account could be highly effective.
A crucial point for online retailers is the checkout page. A large number of users refrain from making purchases because they cannot completely comprehend the purchase. It will be beneficial to develop a bi lingual checkout page which will instill a lot of confidence in elderly customers before taking the final step.

Please share links to blogs written by you | None.

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