Subject: Content Writer Candidate - Nupur Luthra
From: Nupur Luthra <[email-masked]>
To: [email-masked], [email-masked], [email-masked], [email-masked]
Date: Wed, 13 Jan 2021 11:09:23 -0500

| | Content Writer Test

Name | Nupur Luthra
E-mail | [email-masked]
Phone Number | (91) 9654809361
Where do you currently live (area) | Noida

Please give us details of your last 3 employments including current. If you've not worked in 3 companies, please enter NA

| Name of Company | Designation | Last working day | Monthly Salary (inhand)
Current Employer | Affinity Education | Content Writer | | 30,000
Previous Employer 1 | Furdox Design | Creative Design | | 30,000
Previous Employer 2 | | | |

Please write a short blog of 300 words on how to manage social media customer service. Below are two reference blogs. Please keep in mind that we want to jump to points straight away instead of wasting words on intro etc. 1. https://blog.hootsuite.com/multilingual-social-media-presence/ 2. http://veracontent.com/2016/11/22/multilingual-social-media/

Building relations with customers via social media and therefore the way these channels are managed is an important element of the brand’s success. Social Media can positively influence sales and to an outsized extent brand loyalty and connection.
And although social media was initially used primarily for private use and to take care of personal interactions, with their development and growing popularity they’ve become a valuable tool to create a community around brands.
Here we’re getting to discuss the importance of Social Media in driving customer service. We’ll offer you a fast deduct answer here, then dive into more details…
What is the role of social media in customer service? the utilization of social media plays a big role in customer service. The mutual benefits of easy brand accessibility via Twitter, Facebook, YouTube, et al. allow easy customer contact and interesting social interaction, providing brand building and widescale contact through multiple channels.
From an entrepreneur’s perspective, it saves tons of your time and money. additionally , the utilization of social networking sites allows you to succeed in a way wider group of consumers than using traditional methods.
This form of contact is extremely convenient for patrons because it taps into their social network and social time, it allows for quick contact with the customer service department, without the necessity to form endless inconvenient phone calls.
It’s worthwhile for a business to use numerous social media channels at an equivalent time to supply customers with the liberty to settle on their preferred sort of contact.
Thanks to the power to talk directly with brands via social media channels, it means many purchasers feel “closer” to the brand and thus can emotionally connect and invest in it.
Plus, they’re more likely to use this type of contact that’s molded around their daily lifestyles, which also ensures greater and versatile accessibility. Using such an answer won't only increase the effectiveness of activities during this area but also will have a positive impact on the company’s image for convenience and social interaction.

Social media and therefore the culture of customer service
Implementing a social media strategy in your customer service model will offer you an opportunity to speak with consumers at A level that ensures they feel a part of your story, and encourages them to recommend your brand to others.
One of the most changes that has got to be made so as to implement an efficient customer service strategy may be a change in your “corporate” way of thinking. Customer service shouldn't be limited to immediate patching of holes and solving new problems – but should contains reaching out, anticipating the requirements of consumers before they’re even aware they need a requirement .
Below are a couple of elements which will assist you integrate your company with the social media customer service standard.

• Activate internal communication channels – The more complex the structure of your company, the harder it's for workers to know how their roles and tasks affect the entire company and therefore the customer. Increasing openness in communication between people employed in your company will help them better appreciate their place within the organization and better understand the issues they’re alleged to solve. Therefore, it’s worthwhile to stay employees constantly informed about what also applies to other activities than people who fall within the scope of their duties. this will be wiped out the shape of meetings and/or short and concise internal newsletters.
• Build employee value and trust – Conducting business and customer-oriented communication requires the corporate to trust its employees. If you think that an employee is in a position to represent the brand and to supply a consumer-oriented, competent service. Then as management, you ought to show this trust by enabling employees to talk on behalf of the corporate and introduce some freedom in building relationships with customers.
• Share feedback – one among the key methods to know customer needs and where they’re coming from is to share consumer feedback with relevant departments in your company. It’s best practice to make complementary statements, complaints or brand suggestions and share them with the people working within the company. What’s more, it’s also worth providing a gateway for workers and departments who may need a thought for solving a given problem. during this way, all employees have an opportunity to urge to understand the customer and their needs better.

Customers in Social Media – the way to Get Them?
• Brand awareness – if someone doesn’t realize your business, it’s hard to shop for any of your products or invest in your services. Building awareness among potential customers that your brand even exists is that the first task facing anyone who wants to succeed in them online. But also the primary step in establishing long-term relationships. Enhancing the image – in fact , building brand awareness may be a long-term process and is geared towards more and more new customers. At an equivalent time, however, you ought to lookout of these who know your brand a touch better – first of all, not letting them ditch you. Secondly, when providing useful content – it’s worth investing in webinars, training or e-books – generally speaking, generate high-quality, valuable content that customers want.
• Commitment – once the customer knows your brand, you'll say that we’re halfway there. However, there's still an extended thanks to attend complete the complete cycle of his journey. within most business models, the customer’s adventure with the brand starts with a free test period, a product sample, a reduction code…. albeit the acquisition is formed at full price, you would possibly still treat it because the first episode of a extended (preferably infinite!) adventure with the products you supply.
“Generate high-quality, valuable content that customers want”

How to Increase Sales Through Social Media?
If you would like to extend sales within the future through social media activities, you would like to even be prepared to use this channel for customer service too.
Many e-commerce companies are already using both Facebook and Instagram to not only sell effectively but also to offer potential customers detailed information.
Social media is beneficial within the entire sales process. Unfortunately, their role often ends with building awareness and traffic on the location , but they will provide extensive capabilities beyond awareness, which will assist you strengthen every step of the way that a customer goes toward making a sale .
In short, you'll use social media to intently move results in the ultimate phase, which is that the purchase.

Social media as a sales tool
• Build loyalty and trust through conversation – by responding quickly enough, you'll show that customers can calculate your support and professional service. Moreover, your answer are often used not only by the inquirer but also by people curious about a given topic. Therefore, so as to extend sales, social networking platforms require you to interact in discussions – and you ought to .

• Use Messenger – For your customers, contacting your brand through private messages in social media is already a typical . For many, this is often the foremost convenient way, because they are doing not need to leave Facebook and get in touch with the brand when it's convenient for them.

Facebook Messenger has the added advantage of being a personal channel, so if you encourage them to use this method …and get your customers wont to ask questions during this medium, then tons of probably “uncomfortable” discussions will remain private.

• Manage reviews – Another spec that builds the credibility of your brand within the eyes of users, are reviews and proposals . As you recognize, customer reviews have an enormous influence on the acquisition decisions of other potential customers.
If you have already got satisfied customers, encourage them to go away a brief review. It doesn’t need to be a posh or official review – people wish to give opinions and share their experiences.
Customer service via Facebook
Currently, much of the communication on the web takes place via social networking sites. one among the foremost popular platforms is Facebook Messenger.
It’s an efficient sort of communication with customers. It also enjoys high availability among billions of users. because of a special CommBox module, you’ll be ready to facilitate the organization of business messages, comments, and opinions.

This solution enables faster response to customer inquiries, which plays a key role in building a positive image of the corporate .
Facebook enables contact with the customer not only via messages but also via the company’s own fan page. Here, customers can publish opinions about the corporate. It’s also a perfect forum for business advertising. By publishing the content on the corporate ’s fan page you'll likely get a bigger customer base and an opportunity to enhance the image of the company.
The CommBox Facebook module allows you to simply connect Facebook pages to the platform. It enables you to interact and manage all of your and your customers’ page posts, wall & timeline, likes, comments, reactions, mentions, reviews, Messenger messages, and even Dark Posts (ads that don't appear on your timeline) – beat real-time!
Instagram, an efficient customer service tool
Another noteworthy solution is to use the Instagram platform. This portal allows not only the publication of selling content but also direct contact with customers through messages and comments.
In addition, the content published on Instagram is enriched with interesting photos, striking images attract the eye of latest customers and may positively influence the image of the corporate .
CommBox Instagram module allows you to attach your Instagram accounts, view your customer comments and reply to them from the smart inbox. because of this you’ll be ready to optimize and improve communication together with your customers.
Customer service on Twitter
More and more brands use Twitter for his or her customer service activities. Remember to answer all the questions and supply a fast response. By using the proper keywords within the content published on this platform, you’ll be ready to broaden your reach to potential customers.
The CommBox Twitter module allows you to efficiently control your twitter accounts and to tweet directly from the smart inbox, also on reply to your customer tweets and mentions, and answer their Twitter’s direct messages.
How to reach your customers on YouTube?
YouTube is additionally an excellent tool which will assist you promote your business. It’ worth exploiting this method so as to succeed in an already wide and growing audience. Additionally, you'll use the platform to publish manuals and other content to assist you solve problems reported by your customers.
The CommBox YouTube app allows easy and straightforward control of your YouTube channel, upload videos directly from the manage panel, view your customer’s comments and reply.
CommBox, your best partner in customer service
CommBox modules are fully integrated with the foremost popular and effective social networking sites. Their use can facilitate contact with customers and shorten the reaction time to individual requests, which, in turn, plays a key role in customer service.

The use of social media alongside the CommBox platform to simply provide your customers with access to customer service 24 hours each day , 7 days every week .
Customers are going to be ready to submit inquiries during a convenient way, and a beautiful profile on individual portals will definitely improve the image of your company and encourage new customers to use its services.

To sum up…
Social media is a superb thanks to provide modern customer service. It’s beneficial for both customers and therefore the company because it’s easy for both.
If you’re curious about implementing social media customer service solutions into your business, then take a glance into other articles available on our website, also as familiarize yourself with our platform and merchandise offer. Get smart when it involves offering your customer service at the very best level, with the expectations of even the foremost demanding customers.

Please share links to blogs written by you

www.theskillcompany.com
www.steadfastnutrition.com
www.buzytech.com

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