Subject: FW: Lead generation
From: Deeksha Dadu <[email-masked]>
To: Ashish Dabral <[email-masked]>
Date: Wed, 24 Jul 2019 11:17:18 +0000

From: Deeksha Dadu <[email-masked]<mailto:[email-masked]>>
Date: Tuesday, 23 July 2019 at 7:10 PM
To: Bharat Sharma <[email-masked]<mailto:[email-masked]>>
Cc: "Pritish Nandi (LSM)" <[email-masked]<mailto:[email-masked]>>
Subject: Lead generation

Process for Manual Searches:

    Go to Google
    Enter keywords into the search bar: (we have to find several options here)
        buy pre-owned/used Rolex
        pre-owned/used luxury watches
        buy Rolex
        Watch for sale
        ...
    Go to the dealer page
    Look for the "watches" section
        pre-owned
        new -> Most concessionaires don't sell these unless they offer pre-owned watches as well (Category E -> concessionaire)
    See if they're suitable for Chrono
        Luxury or not (luxury rating A-D)
        Assess the number of watches (to determine the correct package size)
        Find contact information
    Transfer leads to Salesforce (with SnapAddy)
        Make note of all relevant information
    Qualify the dealer
        Select a category
        Select a package size
        Save to SAL (sales accepted leads)