Subject: Job postings to be done
From: Deeksha Dadu <[email-masked]>
To: Ashish Dabral <[email-masked]>
Cc: Saurabh Dadu <[email-masked]>
Date: Wed, 22 May 2019 09:34:08 +0000

Hi Ashish,

When you get tie, please post this job posting for Content Marketing Manager.

Also, please repost the job posting for SEO.

Thanks

Regards,
Deeksha

Job Description includes:

  *   Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales.
  *   Research and write original SEO ready content for company website, blogs, articles, publications, infographics, online communication, and content assets including case studies, emails, newsletters, social and more.
  *   Coming up with ideas and creating useful content which derives traffic
  *   Editorial requirements include basic knowledge of On Page/ Off Page SEO understanding, content categorization and structure, content development, distribution and measurement.
  *   Systematically distribute content  online to various parties (PR, discussion forums, bloggers, guest post websites and social channels, etc.)
  *   Grow our presence in relevant verticals through content co-promotion, syndication, etc. with trade publications and associations.
  *   Grow our reach to end audiences and improve engagement/conversion across channels (social, email, blog)

  *   Create the content our target audience is looking for
  *   Must understand the basic best practices of the main social media channels, which content and approaches work on each and why
  *   Repurpose and optimize existing content for digital channels.

Required Qualifications

·       2 to 5 years demonstrated experience in writing/editing/publishing corporate content specific for the web, preferably for a b2b service company

·       Highly creative writing skills with an ability to write original and interesting content

·       Experience researching and reporting on relevant industry trends and best practices to identify opportunities for new or improved SEO content.

·       Must be able to write content optimized for SEO

·       Demonstrated experience writing blog posts

·       Ability to develop new topics, research, and find a unique spin on existing topics

·       Background in search engine optimization is preferred but not necessary

·       Experience with content management systems and strong understanding of content workflows

·       Prior work with B2B companies preferred.

·       Understanding of SEO best practices.

·       Understanding of best practices for promotion/sharing content through social media channels. Social experience for a B2B services company preferred.

·       Experience using MS Office, Google Analytics, Wordpress, Mailchimp, social media tracking software preferred