Subject: Ticket Assigned - Top 13 Tips to Speed Up Your eCommerce Website Today
From: Splash <[email-masked]>
To: [email-masked]
Date: Thu, 03 Feb 2022 05:25:00 +0000

Hi Yara Hakeem,  A new ticket has been assigned to you. Please follow the link below to view the ticket.  Top 13 Tips to Speed Up Your eCommerce Website Today 

 2 Feb - Top 13 Tips to Speed Up Your eCommerce Website Today - India Singapore Newsletter 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 
 Hi , 

 If you own an e-commerce website, one of the most important things that you have to keep on your mind is your website speed. If your website speed is slow, this may result in low traffic and conversion. The ranking and engagement of your e-commerce website depend a lot on its speed. In a report by HubSpot, it was said that almost 93% of users leave a website if the loading speed is too slow. And about 47% of users expect a page to load in less than 2-4 seconds. This is significant, as a delay of a mere few seconds may result in you losing engagement and potential customers. 

 But do not worry, as we have comprised a list of 13 tips to help you increase the speed of your e-commerce website. If there are any tips that you are not already implementing, then it’s high time you do it now. 

 1) Select the Right Hosting Platform 

 You have to select the correct hosting platform in order to maintain optimized speed on your website. Here are some ways to choose the right hosting platforms. 

 
 Select a hosting platform that is optimized for the e-commerce platform that you will be using. 

 Make sure your hosting platform is closer to your target audience. For example, if your target audience is in the USA, then select a hosting platform that also operates there. This will reduce latency. 

 Another important factor that you need to consider before selecting a hosting platform is the cost of ownership. 

 Make sure that your hosting provider is capable of horizontal scaling that can support you when you decide to scale. 

 2) Image Optimization 

 Image optimization is very critical for any website as they are a large part of the internet traffic. They also take the longest time to load. 

 
 Compress the images for reducing the size but make sure you will not lose on quality. Keep the dimensions the same as per the requirements of the website. If you need images of different dimensions in two different places, then you have to make two copies that serve these two different requirements. This will make the website more optimized. 

 You also need a placeholder for these images where they can be loaded later. This way, the users will be able to interact with the content of the site while the images keep loading. 

 You can also use GZIP compression on assets similar to JS and CSS files. 

 3) Compress Your Web Content 

 If you compress the contents of your website, it will reduce the total size of it. If the amount of data that needs to be transferred through the internet is reduced, it will also reduce the loading time of the page, thus making your website faster. 

 
 You can use GZIP on your content, which will reduce the page size. GZIP can effectively reduce up to 80% of the content load. This is a common practice nowadays, and if you are not using it already, then you definitely should. 

 4) Be Selective About Plug-ins/Modules/Apps/Extensions Addition 

 Plugins are important in e-commerce websites, and they are also available on all e-commerce platforms. People also keep adding plugins for everything they need. But these plugins are mostly generic, and they bring on a lot of additional loads and slow down the website. Additionally, too many plugins in the same site create plugins conflict which is a very common problem. That is why you should always be cautious and selective about adding plugins to your website. 

 5) Reduce the Number of HTTP Requests 

 Reducing the number of HTTP requests a page makes is a highly effective way of reducing page loading time. When a user visits your web page, the browser immediately pings the server to provide it with the files that make up the contents of your web page. The server then responds to the request with the necessary files. But the browser has to make a different HTTP request for each of the files that are in the page’s content. So, the more files there are on the page, the more HTTP requests the browser will have to make. As a result, your web page will also take more time to load. 

 You should include the critical CSS inline in HTML as it reduces the perceived loading time of the page a lot. 

 6) Use Content Delivery Network 

 A CDN or Content Delivery Network is essentially a network of servers that can improve the loading speed of your page. It hosts and delivers copies of the site’s static content from servers that are located across the world, thus reducing the loading time. 

 
 A CDN can amplify performance. It does so by reducing the distance between browsers and the host’s servers that your data requests have to travel. 

 7) Clean Up the Database 

 Database optimization is a very important process. It includes identifying and eliminating unnecessary data and idle content from the database of your website. This will help the web hosting server get requested information faster and more efficiently. 

 8) Minify the CSS and Java Scripts 

 Minification of CSS and JavaScript files is also a very effective tactic to reduce page load time. This process takes out all the unnecessary spaces, characters, and comments from the code, and instead uses shorter function names and variables. This streamlines the code. As a result, the bytes of data in your code will be less, and thus the efficiency of the page loading process will increase. 

 9) Enable Browser Caching 

 Browser caching is another effective process that can help you reduce loading time on your website. This is a technique that enables the browser to store information like JavaScript files, images, and stylesheets; so that it does not have to load the entire page every time the user visits it. This helps minimize loading speed. 

 10) Allow Full-page Caching 

 Caching is a very effective way to hike up the speed of your website. The copies of your site’s files are stored via caching. This way, the server needs to do minimal work to generate and serve the web page to a user’s browser. 

 11) Utilize Lazy-Loading 

 Lazy Loading, also known as on-demand loading, is basically a technique through which instead of loading the page in one go, it loads only the required sections and delays the rest until the user needs it. Using lazy loading will increase the speed of your e-commerce website. Instead of only lazy loading images, you should also apply it to the below-the-fold content to speed up your page even more. 

 12) Try to Avoid URL Re-direction 

 URL redirections are one of the main reasons behind the lag in website loading speed. A URL redirect is a method that takes the user from one URL to another automatically. If you have too many redirects on your website, it will seriously slow down the loading time on the page. Each time a page redirects the user to another URL, it will prolong the HTTP request and response process and slow down the website. 

 But there are times when redirects are necessary, especially if you have moved to a new domain. But no matter what kind of redirects they are, they always slow down the loading process of your page. That is why you need to minimize the number of redirects or eliminate them completely to give the users a smooth experience on your website. 

 13) Reduce the Amount of Cumulative Layout Shift 

 Cumulative Layout Shift, also known as CLS, is a term used to describe how much the content on any web page moves around during the loading process. CLS is usually caused by elements like unstructured images, embeds, web fonts, and dynamic ads. 

 You can improve the CLS of your website with aspect ratios, precomputing the necessary space for embeds, preloading the web fonts, and also reserving space for ads. This way, the CLS on your website will be minimum and people will not struggle with moving content while browsing your website. 

 Conclusion 

 In the year 2022, nobody has the time to sit and wait for a webpage to load, no matter how interesting the contents of it are. Subsequently, the people who cannot make their e-commerce websites fast will fall behind, as people will leave their sites quickly and not interact with them. 

 We discussed many ways through which you can minimize the loading time on your e-commerce website and also increase the speed of your site all over. If you are implementing them on your website already, then your site is already optimized. But if you are not, then it is high time you start doing so. 

 Interested in optimizing your website for increased speed? Get in touch with our eCommerce experts to help! 

 

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 Cheers! 

 Kiran Patil 

 CEO & Co-Founder, Growisto 

 

 

 

 

 

 

 

 

 

 

 

 

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 Powerful Strategies to Boost your eCommerce Website Conversions >> Register Now 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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