Subject: Fwd: Feb Event & Mattress Exchange Offer : Feb Target
From: Niren Dsouza <[email-masked]>
To: homebox <[email-masked]>
Date: Mon, 1 Feb 2021 06:43:55 -0700 (MST)

Details of the new Mattress exchange offer. 
Offer time period : 1st Feb - 28th Feb. 

    * Cx can take in photos of their old mattresses and they will get Discount vouchers to purchase a new mattress. 
    * Discount Vouchers are issued in denominations of AED 50. 
    * Cx can only use these DV in stores. 
    * Offer valid in all stores across UAE 
    * Cx has to make a new purchase of 4 times the value of the DV in order to use. eg. If cx has a voucher of AED 200 then cx will need to purchase a mattress of AED 800, i.e.200*4=800. 
    * This offer is mainly valid on I-mattresses. eg. I-pocket,I-magna,etc. There are 9 different mattresses all on display in the store. 
    * Cx will get AED 300 voucher for Spring mattresses and AED 200 for other mattress like foam,etc. Rest is all at the store person's discretion. 

Thanks 
Niren D'Souza 
Team Manager 
[email-masked] 

From: "murtaza kutiyanawala" <[email-masked]> 
To: "Baraa Abukhadra" <[email-masked]>, "Maryam Yahya" <[email-masked]>, "Haya Abualhaija" <[email-masked]>, "Omar Mostafa" <[email-masked]>, "Niren Dsouza" <[email-masked]>, "Saurav Chakraborty" <[email-masked]> 
Cc: "Nour Hanayneh" <[email-masked]>, "Saurabh Dadu" <[email-masked]>, "crys_hb" <[email-masked]>, "HomeBox" <[email-masked]>, "HomeBox Customercare UAE" <[email-masked]> 
Sent: Monday, February 1, 2021 4:35:05 PM 
Subject: FW: Feb Event & Mattress Exchange Offer : Feb Target 

HI Team, 

Please find the attached Mattress exchange offer details. 

**This offer is only for the store purchases** 

Please brief all the team members the offer starts from the 1 st Feb to the 28 th Feb. 

For any further clarifications feel free to contact us. 

From: Tejendra Singh <[email-masked]> 
Sent: Monday, February 1, 2021 12:47 PM 
To: Murtaza Kutiyanawala <[email-masked]>; Ankit Arora <[email-masked]>; Sangeeth Subramanian <[email-masked]> 
Cc: Nalineedhar Kasibhatla <[email-masked]>; Sameer Sadiq <[email-masked]> 
Subject: FW: Feb Event & Mattress Exchange Offer : Feb Target 

FYI 

	

TEJENDRA SINGH PARIHAR 

Retail Analyst 

T : +971 4 517 2358 

F : +971 4 517 XXXX 

M : +971 565845217 

E : [ mailto:[email-masked] | [email-masked] ] 

Landmark Tower, Dubai Marina 

P.O.Box 282028, UAE. 

[ https://eur03.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.homeboxstores.com%2F&data=04%7C01%7Cmurtaza.kutiyanawala%40landmarkgroup.com%7C8450832baea142ac60d408d8c68de5e3%7C1f9b09b4197c4f1cb0c5571a6ccc96c8%7C0%7C0%7C637477660464572085%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=TPTrHFmtBScpLruO8dGy5vAISzxiOKhXX9jBDXdi890%3D&reserved=0 | www.homeboxstores.com ] 

From: Tejendra Singh 
Sent: Saturday, January 30, 2021 4:01 PM 
To: Ruhtash Kumar < [ mailto:[email-masked] | [email-masked] ] >; Homebox Deerfieldsm < [ mailto:[email-masked] | [email-masked] ] >; Homebox deerfieldacc < [ mailto:[email-masked] | [email-masked] ] >; Homebox Deerfieldma < [ mailto:[email-masked] | [email-masked] ] >; Bhuvan Sharma < [ mailto:[email-masked] | [email-masked] ] >; Dilip Kumar Patra < [ mailto:[email-masked] | [email-masked] ] >; Hussain Patanwala < [ mailto:[email-masked] | [email-masked] ] >; Lijo Joseph < [ mailto:[email-masked] | [email-masked] ] >; Rajnish Kumar < [ mailto:[email-masked] | [email-masked] ] >; Sachin Kumar < [ mailto:[email-masked] | [email-masked] ] >; Sanjeeb Das < [ mailto:[email-masked] | [email-masked] ] >; Sanjit Kumar < [ mailto:[email-masked] | [email-masked] ] >; HB Fuj MA < [ mailto:[email-masked] | [email-masked] ] >; Hb Liwa Ma < [ mailto:[email-masked] | [email-masked] ] >; Homebox Bawadima < [ mailto:[email-masked] | [email-masked] ] >; Homebox IbnMA < [ mailto:[email-masked] | [email-masked] ] >; Homebox Oasisma < [ mailto:[email-masked] | [email-masked] ] >; Homebox Sccma < [ mailto:[email-masked] | [email-masked] ] >; Homebox Sharjahsm < [ mailto:[email-masked] | [email-masked] ] >; Homebox SkyGardenMA < [ mailto:[email-masked] | [email-masked] ] >; Homebox Bawadism < [ mailto:[email-masked] | [email-masked] ] >; Homebox Fujairah SM < [ mailto:[email-masked] | [email-masked] ] >; Homebox Ibnsm < [ mailto:[email-masked] | [email-masked] ] >; Homebox LIWA SM < [ mailto:[email-masked] | [email-masked] ] >; Homebox Oasissm < [ mailto:[email-masked] | [email-masked] ] >; homebox sccsm < [ mailto:[email-masked] | [email-masked] ] >; homebox skygardensm < [ mailto:[email-masked] | [email-masked] ] >; HB Fuj Acc < [ mailto:[email-masked] | [email-masked] ] >; Homebox Bawadiacc < [ mailto:[email-masked] | [email-masked] ] >; Homebox IbnAcc < [ mailto:[email-masked] | [email-masked] ] >; Homebox Liwaacc < [ mailto:[email-masked] | [email-masked] ] >; Homebox Oasisacc < [ mailto:[email-masked] | [email-masked] ] >; Homebox Sccacc < [ mailto:[email-masked] | [email-masked] ] >; Homebox Sharjahacc < [ mailto:[email-masked] | [email-masked] ] >; Homebox SkyGardenAcc < [ mailto:[email-masked] | [email-masked] ] > 
Cc: Sameer Sadiq < [ mailto:[email-masked] | [email-masked] ] >; Nalineedhar Kasibhatla < [ mailto:[email-masked] | [email-masked] ] >; Kunal Kapoor (HOMEBOX) < [ mailto:[email-masked] | [email-masked] ] >; Manmohan Chittlangia < [ mailto:[email-masked] | [email-masked] ] >; Rasheed Mavumkeel < [ mailto:[email-masked] | [email-masked] ] >; VenkateshSal < [ mailto:[email-masked] | [email-masked] ] >; Asha Thomas < [ mailto:[email-masked] | [email-masked] ] >; Jogendra Chauhan < [ mailto:[email-masked] | [email-masked] ] >; Shaikh Muhiyddin < [ mailto:[email-masked] | [email-masked] ] >; Bobby Abraham < [ mailto:[email-masked] | [email-masked] ] > 
Subject: Feb Event & Mattress Exchange Offer : Feb Target 

Dear All 

We will be running an exclusive offer of Mattress exchange .This offer will have same offer mechanics as like FF exchange. We are focusing on our Mattress category with this offer and intend to increase the mattress sale contribution from 9% to 12% for BM stores in UAE. The offer is supported with our ongoing EC exclusive, F lines discounted items and aging items clearance price . Also focus is to clear > 6M aging line items. 

Old mattresses will be exchanged as per below rate card. Minimum 4 times of value to be purchased to redeem the DV from select range of (I) items. P, Non P and F items are excluded from this offer. 

The mattress will be running with existing discount offer of upto 25% and on top of it customer can redeem the DV by spending 4 times of DV value. 

This DV will be valid only on I -items selected range during Mattress Fest. 

In Homeware will have 5-10-15, Cozy, Aging clearance price & 365 days line items offer, and mid of Feb we have planned to launch Ramadan items on floor. 

Attaching herewith Detailed Process Note for refrence, kindly brief to all staff in your respective store. 

DV Value for Old Mattresses 

Sl No 	

Furniture 	

Value- AED 

1 	

Mattress – Spring 	

300 

2 	

Other Mattresses 	

200 

Target for Feb 21- 

Feb Target sheet is attached for refrence 

	

Target Feb-21 

Total Target 		

Mix % 		

SPD 

Store Name 	

FF 	

HH 	

Total 		

FF 	

HH 		

FF 	

HH 	

Total 

Fujairah 	

1,087,158 	

402,099 	

1,489,257 		

73% 	

27% 		

38,827 	

14,361 	

53,188 

IBN 	

1,177,316 	

852,539 	

2,029,855 		

58% 	

42% 		

42,047 	

30,448 	

72,495 

Liwa 	

2,172,894 	

1,192,114 	

3,365,008 		

65% 	

35% 		

77,603 	

42,575 	

120,179 

Oasis 	

1,655,204 	

815,250 	

2,470,453 		

67% 	

33% 		

59,114 	

29,116 	

88,230 

SCC 	

627,400 	

384,535 	

1,011,935 		

62% 	

38% 		

22,407 	

13,733 	

36,141 

Sharjah 	

1,958,645 	

839,419 	

2,798,065 		

70% 	

30% 		

69,952 	

29,979 	

99,931 

Sky Garden 	

605,571 	

438,517 	

1,044,088 		

58% 	

42% 		

21,628 	

15,661 	

37,289 

Bawadi 	

777,483 	

418,645 	

1,196,128 		

65% 	

35% 		

27,767 	

14,952 	

42,719 

Deerfield 	

579,237 	

311,897 	

891,134 		

65% 	

35% 		

20,687 	

11,139 	

31,826 

Grand Total 	

10,640,908 	

5,655,015 	

16,295,924 		

65% 	

35% 		

380,032 	

201,965 	

581,997 

LFL 	

9,284,188 	

4,924,474 	

14,208,661 		

65% 	

35% 		

331,578 	

175,874 	

507,452 

	

TEJENDRA SINGH PARIHAR 

Retail Analyst 

T : +971 4 517 2358 

F : +971 4 517 XXXX 

M : +971 565845217 

E : [ mailto:[email-masked] | [email-masked] ] 

Landmark Tower, Dubai Marina 

P.O.Box 282028, UAE. 

[ https://eur03.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.homeboxstores.com%2F&data=04%7C01%7Cmurtaza.kutiyanawala%40landmarkgroup.com%7C8450832baea142ac60d408d8c68de5e3%7C1f9b09b4197c4f1cb0c5571a6ccc96c8%7C0%7C0%7C637477660464582080%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=63fSIRJBF8Zjy6qafGffJ0Yewyof5BhIlIcXFISSjrg%3D&reserved=0 | www.homeboxstores.com ] 

From: Manmohan Chittlangia < [ mailto:[email-masked] | [email-masked] ] > 
Sent: Tuesday, January 26, 2021 10:34 AM 
To: Tejendra Singh < [ mailto:[email-masked] | [email-masked] ] > 
Cc: Sameer Sadiq < [ mailto:[email-masked] | [email-masked] ] >; Nalineedhar Kasibhatla < [ mailto:[email-masked] | [email-masked] ] >; Deepak Devasia < [ mailto:[email-masked] | [email-masked] ] > 
Subject: RE: Feb event Working 

Hi Tejendra, 

I have discussed the working with Deepak sir , You may please take it up for approvals . 

Regards, 

	

Manmohan Chittlangia 

Finance Manager 

T : +971 4 517 2319 

F : +971 4 517 2380 

M : +971 4517 2319 

E : [ mailto:[email-masked] | [email-masked] ] 

Landmark Tower, Dubai Marina 

P.O.Box 282028, UAE. 

[ https://eur03.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.homeboxstores.com%2F&data=04%7C01%7Cmurtaza.kutiyanawala%40landmarkgroup.com%7C8450832baea142ac60d408d8c68de5e3%7C1f9b09b4197c4f1cb0c5571a6ccc96c8%7C0%7C0%7C637477660464592081%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=oQI96ZG8EZ81cfbNWGFuynAUOLxW7QreGNt2qiu6NpU%3D&reserved=0 | www.homeboxstores.com ] 

From: Tejendra Singh < [ mailto:[email-masked] | [email-masked] ] > 
Sent: Monday, January 25, 2021 4:09 PM 
To: Manmohan Chittlangia < [ mailto:[email-masked] | [email-masked] ] > 
Cc: Sameer Sadiq < [ mailto:[email-masked] | [email-masked] ] >; Nalineedhar Kasibhatla < [ mailto:[email-masked] | [email-masked] ] > 
Subject: RE: Feb event Working 

Dear Manmohan, 

As per our discussion pls find the below summary of Feb-21 event . 

As per our financial budget of 11.49 mil , The target sales is 16.30 Mil with anticipated MD -20.9 % and GP -46.3% ( GP & MD is indicative as intake is taken 57.5%, Ps refer the table below) 

Overall all on absolute sales margin value having increase of 1.29 times and sales 1.42 times. 

Generating addition GP value -1.68 mil and sales 4.80 Mil. 

In the below working have considered two changes 

    1. from Non P assuming 105 of sales is coming from >6 M Aging , where we will be offering upto 30% discount and rest Non P (90%) will have upto155 discount. 
    2. Also the MD% have taken little higher in HH for non p items to 24% ( as per YTD trends considering aging items discount) and P itesm to 6% from 5% 

( Note: the intake is considered 57.5 % as per our original realized intake is 58.4%) 

	

Detail 	

Feb Budget 	

Feb Target 	

Blip 

Sales number 	

11.49 	

16.30 	

1.42 

SPD 	

410,446 	

581,997 	

	

GP Value 	

5,865,405 	

7,538,060 	

1.29 

MD% 	

13.2% 	

20.9% 	

	

Intake % 	

57.5% 	

57.5% 	

	

GP% 	

51.0% 	

46.3% 	

	

TEJENDRA SINGH PARIHAR 

Retail Analyst 

T : +971 4 517 2358 

F : +971 4 517 XXXX 

M : +971 565845217 

E : [ mailto:[email-masked] | [email-masked] ] 

Landmark Tower, Dubai Marina 

P.O.Box 282028, UAE. 

[ https://eur03.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.homeboxstores.com%2F&data=04%7C01%7Cmurtaza.kutiyanawala%40landmarkgroup.com%7C8450832baea142ac60d408d8c68de5e3%7C1f9b09b4197c4f1cb0c5571a6ccc96c8%7C0%7C0%7C637477660464592081%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=oQI96ZG8EZ81cfbNWGFuynAUOLxW7QreGNt2qiu6NpU%3D&reserved=0 | www.homeboxstores.com ] 

From: Tejendra Singh 
Sent: Tuesday, January 12, 2021 7:13 PM 
To: Nalineedhar Kasibhatla < [ mailto:[email-masked] | [email-masked] ] > 
Cc: Sameer Sadiq < [ mailto:[email-masked] | [email-masked] ] > 
Subject: Feb event Working 

Hi Nalin, 

Pls find the attached Mattress Exchange working. 

Event Start Date : 1 st Feb – 28 feb 21 (28 Days) 

Applicability all UAE Stores 

Detailed working is attached for refrence… 

Scenario -1 : 

Furniture exchange sales assumption on I-Items, Assuming Mattresses 60 % Sales value is coming through mattress exchange offers, which is 7% of Total FF sales. Where P-Items will trade on full price , F- items will be on 44 % discount and Non P will trade on upto 15% discounted offer price. 

Homeware will be on normal Was and Now 20 % average discount on Non P items and 5 % on P items as HH will have 365 days line items which are on discount 365 days.. 

Scenario -2 : 

Furniture exchange sales assumption on I-Items, Assuming Mattresses 40 % Sales Value is coming through mattress exchange offers, which is 5% of Total FF sales. Where P-Items will trade on full price , F- items will be on 44 % discount and Non P will trade on upto 15% discounted price. 

Homeware will be on normal Was and Now 20 % average discount on Non P items and 5 % on P items as HH will have 365 days line items which are on discount 365 days.. 

Also, on both the scenario assuming I-items share in FF will move to 12% from 9% and F items share will move to 12% from existing 11% . 

Note : Mattress exchange offer will have same offer mechanics as like FF exchange. Old mattresses will be exchanged as per below rate card. Minimum 4 times of value to be purchased to redeem the DV from (I) items. P, Non P and F items are excluded from this offer. 

The mattress will be running with existing discount offer of upto 25% on top of it customer can redeem the DV by spending 4 times of DV value. 

DV Value for Old Mattresses 

Sl No 	

Furniture 	

Value- AED 

1 	

Mattress – Spring 	

300 

2 	

Other Mattresses 	

200 

Scenario -1 : 

Scenario -2 : 

	

TEJENDRA SINGH PARIHAR 

Retail Analyst 

T : +971 4 517 2358 

F : +971 4 517 XXXX 

M : +971 565845217 

E : [ mailto:[email-masked] | [email-masked] ] 

Landmark Tower, Dubai Marina 

P.O.Box 282028, UAE. 

[ https://eur03.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.homeboxstores.com%2F&data=04%7C01%7Cmurtaza.kutiyanawala%40landmarkgroup.com%7C8450832baea142ac60d408d8c68de5e3%7C1f9b09b4197c4f1cb0c5571a6ccc96c8%7C0%7C0%7C637477660464602065%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=7EVEqAyund6cSSVUJ4OjemXNrcED9cYZsyLMq5%2BGueQ%3D&reserved=0 | www.homeboxstores.com ] 

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