Subject: FW: March 2021 : Ecom Promotional calendar
From: Murtaza Kutiyanawala <[email-masked]>
To: Baraa Abukhadra <[email-masked]>, Maryam Yahya <[email-masked]>, Haya Abualhaija <[email-masked]>, Taima Zeid <[email-masked]>, Omar Mostafa <[email-masked]>, Niren Dsouza <[email-masked]>, Saurav Chakraborty <[email-masked]>, Saurabh Dadu <[email-masked]>
Cc: HomeBox Customercare UAE <[email-masked]>
Date: Mon, 1 Mar 2021 09:27:56 +0000

Hi Team,

Please find the attached and the below Ecom Promotional calendar for the month of March.

Regards,

From: Faizal Maradeya <[email-masked]>
Sent: Friday, February 26, 2021 7:47 PM
To: Jogendra Chauhan <[email-masked]>; Dwayne Pinto <[email-masked]>; Asha Thomas <[email-masked]>; Cemil Akbulut <[email-masked]>; Vani Sharma <[email-masked]>; Samvedana Anand <[email-masked]>; Nirvesh Pandey <[email-masked]>; Narendra Verma <[email-masked]>; Aishwarya Pathi <[email-masked]>; Afnan Farooq <[email-masked]>; Yahia Taha <[email-masked]>; Vivek Sagar <[email-masked]>; Mohamed Muhceen <[email-masked]>; Anand Raju <[email-masked]>; Somaskandan Karthikeyan <[email-masked]>; Hasan Razakhan <[email-masked]>; Manmohan Chittlangia <[email-masked]>; Chinmay Bharat Bhatt <[email-masked]>; Kunal Kapoor (HOMEBOX) <[email-masked]>; Mun Choon Kit <[email-masked]>; Ali MoosaAlasfoor <[email-masked]>; Nikita Vanmali <[email-masked]>; Neeraj Bhanwariwal <[email-masked]>; Murtaza Kutiyanawala <[email-masked]>; Janaki Kumar <[email-masked]>; Nitin Agrawal <[email-masked]>; Aranyka Sharma <[email-masked]>; Rohan Sabharwal <[email-masked]>; Prasad Sahadev <[email-masked]>; Dillip Sharma <[email-masked]>
Subject: March 2021 : Ecom Promotional calendar

Dear Team ,

Below are the  category highlights planned for Pre-Ramadan and Week-wise and Launch of Ramdan Landing Page.
Attached  with Day- wise Planning.

** Attached with first look of Ramadan Landing Page**
** Main promotions are as per the retail calendar.
.

Main Sales Promotions
Secondary Promotions
UAE
1st March  - 3rd March   : Voucher Redemption OR  40* Extended  for 3 Days
4th March  - 31st March : Pre-Ramadan Sale 25% - 50%
Highlights :
Launch Of Ramdan Landing page.
Daily Deals for HH Category with sequences shared by category with Coupon Codes
Focus on Ageing Line Items
Webexclusive  Highlights
Week 1 : Pre - Ramadan sale Dining  Room ,    Serveware and Dining,  Living Furniture , and Décor ,  Lighting ,   Home Fragrance ( Lanterns ,tealight holders, candle holders)
Week 2: Dining  Furniture  Ding Essentials ,    Sofas and   Majlis Corner Sofas,   Serving Trolleys and Servware ,   Mashribiya ,   Calligraphy
Week 3:  Bedroom Furniture  :: Bedroom Storage ,   Bakeware ,   Cookware,   Bedding ,   Cushion and Covers, Figurine sculptors, accents and accessories(Trays,platters,vases)
Week 4: Sofa and  Center Table ,   Cutlery ,   Kitchen tools , Wall framed pictures and mirrors ,   Rugs  and   Window Coverings.
Week 5 : Living room : Dining Room ,     Dinner Set and  Table Top ,   Food Storage and  Kitchen Utensils, Candle + Home fragrance

KSA
1st March -  31st March : Pre-Ramadan Sale
Highlights :
Launch of Ramadan Landing Page : 4th of March
Daily Category Highlights with Push With Coupon Codes for HH : 4th March
HB500 With Threshold  Vouchers  in Replacement of DV's Issued By Stores. 1st of March
Week 1 : Pre - Ramadan sale Dining  Room ,    Serveware and Dining,  Living Furniture , and Décor ,  Lighting ,   Home Fragrance ( Lanterns ,tealight holders, candle holders)
Week 2: Dining  Furniture  Ding Essentials ,    Sofas and   Majlis Corner Sofas,   Serving Trolleys and Servware ,   Mashribiya ,   Calligraphy
Week 3:  Bedroom Furniture  :: Bedroom Storage ,   Bakeware ,   Cookware,   Bedding ,   Cushion and Covers, Figurine sculptors, accents and accessories(Trays,platters,vases)
Week 4: Sofa and  Center Table ,   Cutlery ,   Kitchen tools , Wall framed pictures and mirrors ,   Rugs  and   Window Coverings.
Week 5 : Living room : Dining Room ,     Dinner Set and  Table Top ,   Food Storage and  Kitchen Utensils, Candle + Home fragrance

BAH
Launch of Ramadan Landing Page : 8th of March
1st March  - 7th March  : Flat 30% Closure .
8th March - 10th March  : Webexclusive WOW offers
11th March  - 31st March:   Pre-Ramadan Sale  upto 70% off.
Highlights :
Launch of Ramadan Landing Page : 8th of March
Daily Category Highlights with Push With Coupon Codes for HH : 11th March

Week 2 : Pre - Ramadan sale Dining  Room ,    Serveware and Dining,  Living Furniture , and Décor ,  Lighting ,   Home Fragrance ( Lanterns ,tealight holders, candle holders)
Week 3: Dining  Furniture  Ding Essentials ,    Sofas and   Majlis Corner Sofas,   Serving Trolleys and Servware ,   Mashribiya ,   Calligraphy
Week 4:  Bedroom Furniture  :: Bedroom Storage ,   Bakeware ,   Cookware,   Bedding ,   Cushion and Covers, Figurine sculptors, accents and accessories(Trays,platters,vases)
Week 5: Sofa and  Center Table ,   Cutlery ,   Kitchen tools , Wall framed pictures and mirrors ,   Rugs  and   Window Coverings.

Focus Categories of Ramadan
Top Categories : HH
Top Categories : FF
Lighting
Sofas & Armchairs
Floor Cushions
Recliners
Cushions and Covers
Corner sofas
Decor Accessories
Wardrobes
Rugs
Dining sets
Beverage Dispenser
Bedroom sets
food storage
King beds
Bakeware
Coffee tables
Cookware
End Tables
Tea ,Coffee
Dressers & Mirror
Crockery
Sofa beds
Cutlery
Night stand
Table Linen
T V Units
Drinkware
Kids Beds
Curtains
Kids Wardrobe
Mirrors
Mattresses
Frame Picture
Serving Trolley
Bath Storage
Buffets & Sid boards
Cleaning Accessories
Book cases
Kitchen Tools
Desk & Study chairs
Serving Bowls & Plates
Shoe Cabinet
Lanterns
Dining tables & Chairs
Candle and Candle Holders

Home Fragrances

Clocks

Wall Accent

From: Ajay Antal <[email-masked]<mailto:[email-masked]>>
Sent: Wednesday, February 24, 2021 8:10 AM
To: Faizal Maradeya <[email-masked]<mailto:[email-masked]>>
Cc: Shahzeen Rizvi <[email-masked]<mailto:[email-masked]>>
Subject: Re: March 2021 : Ecom Promotional calendar

Ok.
I feel we shoumd explore half back sometime. We sued to do this and alter it got lost and HC picked in it.
Half back looks more value to customer and easy to
Implement

________________________________
From: Faizal Maradeya <[email-masked]<mailto:[email-masked]>>
Sent: Tuesday, February 23, 2021 11:51:41 PM
To: Ajay Antal <[email-masked]<mailto:[email-masked]>>
Cc: Shahzeen Rizvi <[email-masked]<mailto:[email-masked]>>
Subject: March 2021 : Ecom Promotional calendar

Dear Sir,

Below are the  category highlights (in line with buyers)  planned for Pre-Ramadan and Week-wise and Launch of Ramdan Landing Page.

Please provide  Approval for Margin Planning  and Executing the same.

** Attached with first look of Ramadan Landing Page**

Tactical Events  for KSA

  1.  HB500 Redeemable on 2500  on Coupon Code at Cart level instead of DV's , KSA store is doing DV's.

Tactical Events for all region

  1.  Daily Deals : Daily HH category push with category wise coupon codes. (Extra 20% off : Max Discount 50)

Main Sales Promotions

Secondary Promotions

UAE
1st March  - 3rd March   : Voucher Redemption OR  40* Extended  for 3 Days
4th March  - 31st March : Pre-Ramadan Sale 25% - 50%
Highlights :
Launch Of Ramdan Landing page.
Daily Deals for HH Category with sequences shared by category with Coupon Codes
Focus on Ageing Line Items
Webexclusive  Hoghlights

Week 1 : Pre - Ramadan sale Dining  Room ,    Serveware and Dining,  Living Furniture , and Décor ,  Lighting ,   Home Fragrance ( Lanterns ,tealight holders, candle holders)
Week 2: Dining  Furniture  Ding Essentials ,    Sofas and   Majlis Corner Sofas,   Serving Trolleys and Servware ,   Mashribiya ,   Calligraphy
Week 3:  Bedroom Furniture  :: Bedroom Storage ,   Bakeware ,   Cookware,   Bedding ,   Cushion and Covers, Figurine sculptors, accents and accessories(Trays,platters,vases)
Week 4: Sofa and  Center Table ,   Cutlery ,   Kitchen tools , Wall framed pictures and mirrors ,   Rugs  and   Window Coverings.
Week 5 : Living room : Dining Room ,     Dinner Set and  Table Top ,   Food Storage and  Kitchen Utensils, Candle + Home fragrance

KSA
1st March -  31st March : Pre-Ramadan Sale
Highlights :
Launch of Ramadan Landing Page : 4th of March
Daily Category Highlights with Push With Coupon Codes for HH : 4th March
HB500 With Threshold  Vouchers  in Replacement of DV's Issued By Stores. 1st of March

Week 1 : Pre - Ramadan sale Dining  Room ,    Serveware and Dining,  Living Furniture , and Décor ,  Lighting ,   Home Fragrance ( Lanterns ,tealight holders, candle holders)
Week 2: Dining  Furniture  Ding Essentials ,    Sofas and   Majlis Corner Sofas,   Serving Trolleys and Servware ,   Mashribiya ,   Calligraphy
Week 3:  Bedroom Furniture  :: Bedroom Storage ,   Bakeware ,   Cookware,   Bedding ,   Cushion and Covers, Figurine sculptors, accents and accessories(Trays,platters,vases)
Week 4: Sofa and  Center Table ,   Cutlery ,   Kitchen tools , Wall framed pictures and mirrors ,   Rugs  and   Window Coverings.
Week 5 : Living room : Dining Room ,     Dinner Set and  Table Top ,   Food Storage and  Kitchen Utensils, Candle + Home fragrance

BAH
Launch of Ramadan Landing Page : 8th of March
1st March  - 7th March  : Flat 30% Closure .
8th March - 10th March  : Webexclusive WOW offers
11th March  - 31st March:   Pre-Ramadan Sale  upto 70% off.
Highlights :
Launch of Ramadan Landing Page : 8th of March
Daily Category Highlights with Push With Coupon Codes for HH : 11th March

Week 2 : Pre - Ramadan sale Dining  Room ,    Serveware and Dining,  Living Furniture , and Décor ,  Lighting ,   Home Fragrance ( Lanterns ,tealight holders, candle holders)
Week 3: Dining  Furniture  Ding Essentials ,    Sofas and   Majlis Corner Sofas,   Serving Trolleys and Servware ,   Mashribiya ,   Calligraphy
Week 4:  Bedroom Furniture  :: Bedroom Storage ,   Bakeware ,   Cookware,   Bedding ,   Cushion and Covers, Figurine sculptors, accents and accessories(Trays,platters,vases)
Week 5: Sofa and  Center Table ,   Cutlery ,   Kitchen tools , Wall framed pictures and mirrors ,   Rugs  and   Window Coverings.

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