Subject: Ticket Assigned - Which Content Gets Viral in Middle East
From: Splash <[email-masked]>
To: [email-masked]
Date: Mon, 28 Sep 2020 06:59:13 +0000

Hi Shivani Rani,  A new ticket has been assigned to you. Please follow the link below to view the ticket.  Which Content Gets Viral in Middle East 

 Word of mouth takes a little thing and turns it into a phenomenon, a viral is born! When done in a professional way, viral content has a very crucial role in generating true brand awareness and engagement for your target audience. So, what makes the viral content different than a normal one?

 New York Times interviewed 2500 people to determine why exactly they shared a post. The main reasons were:

 To bring valuable and entertaining content to one another
 To define themselves to others (give people a better sense of who they are)
 To grow and nourish relationships (stay connected with others)
 For self-fulfillment (to feel more involved in the world)
 To get the word out on causes they care about

 But how do you create engaging content and get viral?

 There is no shortcut that works for every brand in Middle East. It totally depends on brand and sector. For example, an amusing content would not work for a luxury brand. The content should be parallel to brand image while being intimate, exciting and to-the-point 

 What people share most are either of the following:

 Amuse – entertaining content
 Inspire - images and quotes
 Amaze - pictures and facts
 Unite - be part of the tribe
 Give - offers, or discounts
 Advise - tips, helpful hints
 Warn - potential dangers

 

Content is ready! How it will be a Viral?

 Evidence suggests that it is not simply about the content but about amplification. Before creating the viral, first step is to build a follower base which will amplify the sharing of the viral when posted. Therefore, we call this "first-push". The properly ignited content will then go viral via influencers and some paid amplification which we call "second-push". Brand-based other strategies can also help kick start things if you have a potential viral post. 

 Need Professional Help to Grow Organic?

 If you need to build a custom engagement strategy for your target audience and would like to harness the power of social media or looking for creating interactive digital and magnetic content we are here for you.

 As Scarlet Media, during the last 12 years we managed digital strategies of many international brands like Ford MiddleEast, Yale MiddleEast, Swatch, Omega, HSBC, Calzedonia, Saudia Airlines, Oman Airlines, Kuwait Financial House, QNB, Pandora, Sandisk, Tissot, Longines, Cinnabon, Montblanc, Cinnabon, Calve, Maille, Alpro, Lipton, Brioni, Berlutti, Zilli, Stefano Ricci, Montegrappa, Ariston, Electrolux and many more including e-commerce portals.

 You can check our works here: https://www.scarletmedia.net/our-works/

 If you are interested in digital strategy consultancy and marketing support, you can contact Scarlet Media Dubai Office at [email-masked] or by directly calling +971 526 99 88 09 

 www.scarletmedia.net

 https://landmarkgroupservice.freshdesk.com/helpdesk/tickets/1524619